The trailer for Rockstar Games’ Grand Theft Auto VI has demolished YouTube viewership records for the most-watched non-music video in 24 hours.
At the time of writing, the trailer has amassed 93 million views. YouTuber Mr Beast previously held the record for the most-watched vid in 24 hours for his “$1 vs $100,000,000 House” video which racked up 60 million views on its first day.
The latest instalment in the Grand Theft Auto franchise has been a long time coming, with the GTA V having been released in 2014. In fact, GTA V went on to become the most successful media product — of any type — ever having generated more than $US 8 billion ($AU12 billion) in sales.
While video games might not be considered traditional media, the interest and hype surrounding GTA VI makes it one of the most hotly anticipated releases this decade.
It is scheduled for release in 2025 when it will likely be accompanied by an advertising blitz quite unlike anything that a video game has ever received.
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]