GSK’s Centrum & HERO Debut First Campaign Together, “Live Colourful”

GSK’s Centrum & HERO Debut First Campaign Together, “Live Colourful”
B&T Magazine
Edited by B&T Magazine



HERO has been appointed as GSK’s lead creative agency for its Centrum vitamins range, to develop integrated communications in Australia and key international markets.

The partnership has commenced with the launch of HERO’s first campaign for Centrum Benefit Blends, “Live Colourful”.

It encourages people to have the confidence to do wellness their way, ignore expectations and ‘Live Colourful’ with no regrets.

GSK aims to increase awareness of Centrum Benefit Blends by communicating that the products are individually tailored, and support people to do wellness their way. ‘Live Colourful’ is an Australian-first campaign delivered nationally as a TVC, outdoor, social and digital.

With Australia acting as the key design market for Benefit Blends, the campaign will then roll out to international markets including Italy and Brazil.

Annalee Combis, marketing lead wellness at GSK Consumer Healthcare said:  “This is a key campaign for Centrum, particularly for the Australian market, and a great way to officially kick off our partnership with HERO.”

Patrick Baron, chief creative officer HERO said: “This campaign empowers all of us to approach health and wellness our own way. Centrum is a great creative brand and we couldn’t be more excited to be kicking off this colourful creative journey together.”

HERO’s Centrum appointment follows a number of recent high-profile new business wins, including Toyota, Maybelline New York and v2food.




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