GSK Introduces ‘Disappearing Dave’ In New Awareness Campaign

GSK Introduces ‘Disappearing Dave’ In New Awareness Campaign

Global pharmaceutical and healthcare company GSK has sponsored a new campaign to highlight a disease affecting one in three Aussie men over 50 that is making them disappear – to the bathroom.

The condition, BPH or Benign Prostatic Hyperplasia, occurs when the prostate gland gets bigger and triggers urinary issues.

The need to disappear quickly due to increased urinary frequency and urgency is felt by more than one million Australian men aged over 50, according to the Australian Bureau of Statistics.

A new campaign has been launched that encourages men affected by BPH symptoms to consult their doctor.

The ‘Disappearing Dave’ awareness campaign shows how untreated BPH can cause Aussie men to miss out on some of life’s most important events. A series of videos featuring ‘Dave’, a character who is continuously interrupted by his enlarged prostate, highlights how the condition can hinder everyday activities.

The campaign is supported by videos and an advertising campaign that covers outdoor, RSL clubs, airports, restrooms, cinema, radio and online.

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