GroupM’s Finecast Announces Senior Hires

GroupM’s Finecast Announces Senior Hires
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Finecast, GroupM’s addressable TV business, has made several senior appointments to strengthen its operations and client teams in line with its growth.

Matt Stephens (pictured below) has been appointed Head of Client Engagement and Georgina Fox (main photo) has been named as Head of Operations.

Stephens has more than 13 years in advertising sales and leadership positions in Television and media. He joins from SBS where he spent the last 6 years leading the NSW Sales Team across TV and Digital, including its BVOD platform. Before that he spent 4.5 years with MCN/Foxtel Media.

He will be responsible for further driving the growth of Finecast and working with agencies and clients to drive understanding of the role of addressable TV to deliver results as part of a modern media strategy.

As Head of Operations, Fox will be responsible for managing supply partnerships for Finecast and leading the operations team that implements all Addressable TV campaigns at GroupM.

Fox is transitioning to Finecast from GroupM where she was Publisher Partnerships and Supply Director managing all programmatic supply across video, display, audio, out of home and native, and was part of a number of digital innovation projects such as developing the first programmatic out of home supply marketplace in Australia, for GroupM.

Fox and Stephens will report to Finecast Managing Director Brett Poole and work closely with the Finecast leadership team including Liv Geen, Head of Client Services, who joined in 2020 from Mindshare, Tania David, Head of Marketing & Business Development and Dylan Dharmadasa, Head of Product.

Brett Poole, Finecast Managing Director, says: “Advertisers’ appetite for Addressable TV has accelerated in the past 12 months, as they discover the ability to reach television audiences in new ways using data and technology to target and measure.  It’s exciting to welcome new additions to the team as we continue to grow Finecast, the only dedicated addressable TV business within Australia, committed to advancing TV advertising experiences for Australian brands and viewers.

“With a zest for delivering client satisfaction and results through a consultative, partnership-led approach, Matt’s transition into the rapidly evolving world of Addressable TV is a natural partnership of skills and passion. Georgie’s track record at GroupM managing broadcast partnerships, supply and industry leading trading innovations, make her a fantastic addition to the team. I’m excited to drive another strong year of growth for addressable TV in Australia, delivering effective client campaigns and new industry-leading products.”

Finecast works with every major FTA broadcaster in Australia, meaning advertisers can plan across the entire BVOD ecosystem in one place. Thanks to the Finecast ID, which launched in 2020, advertisers, for the first time, can also measure and manage frequency and reach across BVOD through a single buying platform, which improves user experience and advertiser effectiveness.

Finecast is part of GroupM, the investment arm of WPP AUNZ, Australasia’s leading creative tech company.

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