GroupM has appointed Venessa Hunt to the newly created position of GroupM head of mobile, with the Aussie investment powerhouse ramping up its expertise in the mobile marketing arena.

Hunt joins GroupM as of 15 February from her current post as head of mobile strategy & advertising at Yahoo!7. She previously headed the Australian and New Zealand launch of Appsnack, Exponential’s mobile division, and was co-chair of mobile industry group AIMIA in 2015.

“Mobility now plays a critical role in an advertiser’s communications strategy. Therefore it is incumbent upon us to be ahead of the curve in this space for our clients, which I why I am so thrilled for Venessa to be joining GroupM,” GroupM chief digital officer John Miskelly said.

“She is without doubt one of leading thinkers on mobility within APAC and having her on board will help solidify and strengthen our expertise in this area. The addition of Venessa to the team builds upon our market leading digital position across our agencies, Xaxis, GroupM Connect and Plista.”