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Reading: GroupM Gets Serious About Mobile Marketing With New Appointment
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B&T > Marketing > GroupM Gets Serious About Mobile Marketing With New Appointment
Marketing

GroupM Gets Serious About Mobile Marketing With New Appointment

Staff Writers
Published on: 5th February 2016 at 9:30 AM
Staff Writers
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GroupM has appointed Venessa Hunt to the newly created position of GroupM head of mobile, with the Aussie investment powerhouse ramping up its expertise in the mobile marketing arena.

Hunt joins GroupM as of 15 February from her current post as head of mobile strategy & advertising at Yahoo!7. She previously headed the Australian and New Zealand launch of Appsnack, Exponential’s mobile division, and was co-chair of mobile industry group AIMIA in 2015.

“Mobility now plays a critical role in an advertiser’s communications strategy. Therefore it is incumbent upon us to be ahead of the curve in this space for our clients, which I why I am so thrilled for Venessa to be joining GroupM,” GroupM chief digital officer John Miskelly said.

“She is without doubt one of leading thinkers on mobility within APAC and having her on board will help solidify and strengthen our expertise in this area. The addition of Venessa to the team builds upon our market leading digital position across our agencies, Xaxis, GroupM Connect and Plista.”

On her appointment, Hunt added, “GroupM is in a very unique position to fundamentally challenge our industry on the opportunities for mobile advertising. I look forward to working with the teams and their clients to make a positive change and meaningful impact for brands, the agencies and the industry as a whole.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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