GroupM is bringing media, content and brands together to showcase the next big, bold, moves in content where advertisers can tap into media partnerships to drive emotional connections and earn the attention and engagement of consumers.

With top clients invited from across Mindshare, MediaCom, Wavemaker and Essence, NextM explores the future of content advertising and is designed to inspire ideas, ignite conversations and deliver new concepts and original thinking.

GroupM digital strategy and investment officer Vanessa Hunt said: “We’re at an inflection point in the evolution of media, platforms and technology.

“Consumer behaviours are changing and brands need to look for new ways to meaningfully connect with their audience, make an impact and convey the values they represent. Guests will be immersed in experiences and content opportunities to get them ready for a future where online and offline worlds converge.”

On September 25 & 26 in Sydney, NextM will see intimate groups of CMOs and marketing leaders journey through 7 engaging Partner Zones created by Verizon Media, News Corp, Instagram, Seven West Media, LinkedIn, NRL and Cinegame – an exclusive GroupM product in partnership with Val Morgan.

Each partner’s dedicated branded area will offer a bespoke interactive experience to inspire guests on new ways of engaging consumers with storytelling on their platforms.

GroupM ANZ CEO Mark Lollback said: “Everything we do at GroupM is to Inspire Excellence. GroupM seeks to offer our clients a better understanding of trends and insights into new ways of working.

“NextM will showcase access to innovations and opportunities that can transform their business. We’re thrilled to have partnered with some of the biggest and most influential companies in Australia on this.”

The event has been created by PLAY, WPP AUNZ’s events agency dedicated to creating incredible experiences for brands, businesses and consumers.