GroupM has announced two senior appointments. Sean Bone (left in photo) joins as general manager, commerce, while Adam Peruch (right) joins as head of investment intelligence.
Bone brings a strong client focus, having led eCommerce for Colgate globally, and most recently Diageo in Australia as head of ecommerce and customer marketing. He will lead GroupM’s growing commerce division. He will work closely with existing capability across data, technology, product and investment in GroupM’s agencies to provide clients with expertise and support across the rapidly evolving commerce ecosystem.
Bone has held senior global marketing, innovation and ecommerce roles at client-side brands including Colgate Palmolive and SC Johnson in Australia and New York, where he has built and scaled commerce operations, partnerships and business models, as well as leading global marketing, innovation and digital transformations.
Bone commented: “eCommerce continues to evolve rapidly in both scale and sophistication, presenting an amazing opportunity for businesses that adapt, yet the skillsets and tools are challenging for many businesses to maintain in-house. GroupM and its agencies are brilliantly placed to unlock that opportunity for clients with a combination of world-leading products and super talented teams. I am excited to help amplify that capability with my own global and client-side experience.”
Adam Peruch, formerly MediaCom group investment director, brings a wealth of media investment experience, with 20+ years on both agency and publisher side. He will work closely with GroupM Investment and investment leads in the agencies to build a business intelligence bridge between technology and teams, utilising GroupM’s data assets to shape insights and meaningful, actionable stories for our clients.
Peruch said: “GroupM’s approach to responsible investment provides a framework for industry-leading work. I’m excited to be part of that journey and bring valuable insights that connect the data and knowledge that we have into strategic investment insights. Automation across on and offline enables improved speed to market, accuracy and allows more time for strategic thinking that helps both our agencies and our clients make decisions on how and where they can best invest their marketing dollars.”
Aimee Buchanan, GroupM Australia & New Zealand CEO, commented: “We’re investing in building capabilities that help us support our agencies and their clients in areas that make a difference. Over the past 18 months we’ve seen commerce accelerate in Australia, and globally. Sean has been at the forefront of that and we’re extremely pleased to have someone of his experience and expertise join the team to weave together marketing, innovation, technology and commerce. His client-focused perspective means that he will have a laser-sharp focus on what our clients need, and how our agencies can deliver it, now and in the future. Adam’s depth of experience brings a vital layer of intelligence and insight to our Investment & Partnerships team, which will complement and support Mindshare, MediaCom, Wavemaker and Essence. ”
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