Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of T. Gangadhar (“Gangs”) as the company’s CEO for APAC.
Succeeding Essence’s Global CEO Kyoko Matsushita, who previously served as APAC CEO, Gangs will be responsible for driving continued client-centric innovation in data, analytics, and technology, as well as business growth and company culture across the agency’s fastest-growing region. Based out of Mumbai in India, Gangs will work closely with Essence’s global and APAC leadership teams, and will continue to report to Matsushita.
Gangs most recently served as President, Growth and Strategy, APAC for Essence, in charge of the agency’s business strategy, development, and growth. He first joined Essence in 2018 as Chairman, India with more than two decades of experience in marketing, advertising, and media. He previously held the role of Managing Director, South Asia at MEC and Senior Vice President, Head of Marketing at Sony Entertainment Television in India, and began his career in creative agency account management and strategic planning.
“Gangs’ extensive experience in the industry, his knowledge of Essence’s culture and our clients, and his vision for our business in the region make him the ideal person to lead us into our next phase of growth and innovation in APAC. As the most senior member of our regional leadership team, Gangs has done an outstanding job in partnering with me to navigate our business through the challenges of 2020 and I am truly excited about what we will be able to achieve with him at the helm in APAC going forward,” said Matsushita.
“I am honoured to have the opportunity to lead this truly special agency in APAC. Essence is pioneering the use of data, analytics, and technology at a time when more and more companies are looking to take advantage of data-driven media and creativity. I am excited about leveraging our best-in-class capabilities to discover new ways to add value for our clients, consumers, and employees – in these current times and in the post-Covid-19 future ahead of us,” said Gangs.
Since Essence’s entry into APAC in 2013, the agency has expanded rapidly across the region, opening offices in Beijing, Bengaluru, Delhi, Jakarta, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, and Tokyo. Essence’s diverse portfolio of clients in APAC now includes Airtel, Britannia, Coty, Faces Canada, the Financial Times, Flipkart, Games24x7, Google, Hermès, HMD (Nokia), Honda motorcycles and scooters, Livspace, Roborock, NBCUniversal, Nitori, Scoot, Toytron, Vedantu, Wakefit, War Horse, and Zee5.
After a tight race between Gogglebox and Home and Away last week, this Thursday, Gogglebox again took the crown. It scored 596,000 viewers, growing a modest 19,000 from last week, while Home and Away‘s numbers dropped by 25,000 to reach 541,000 viewers. Also on Seven was Seven News with 931,000 viewers, Home and Away – Late with 523,000, The Chase with 481,000. […]
A typically dull finance report has gone viral after it was wonderfully gatecrashed by an overly exuberant child. Bloomberg News was conducting a live cross with Jacob Funk Kirkegaard, a senior fellow at the German Marshall Fund, who was attempting to inform viewers about the current state of the German financial industry following recent elections […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
A news channel in Washington State has been forced to apologise and call in the police after viewers were subjected to 13-seconds of pornography instead of the evening weather report. Local station KREM accidentally broadcast the explicit clip during a weather report that aired at 6.30pm last Sunday evening. News co-anchor Cody Proctor was discussing […]
Following the successful launch of entertainment streaming service BINGE, independent full-service agency The Hallway has further extended its partnership with Streamotion, developing the name and brand identity for Foxtel’s Group’s news streaming service, Flash. Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Coinciding with the launch of its new season, the Sydney Symphony Orchestra has appointed Apparent as their media agency of record. The full service independent will manage all media strategy, planning and buying for the Sydney Symphony following an agency review. The appointment comes as Simone Young makes her debut as the Sydney Symphony’s new […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]