Waitrose Mocks John Lewis’ Elton John Ad For Its Own Christmas Campaign

Waitrose Mocks John Lewis’ Elton John Ad For Its Own Christmas Campaign
SHARE
THIS



It’s arguably the planet’s most anticipated Christmas ad and UK retailer John Lewis didn’t disappoint when it delivered its big budget Elton John number to the world on Friday. Check out B&T’s reporting here.

Such was the power of the spot, even our very own Dr Mark Ritson wrote a doting homage to the work in a column in The Australian describing it as “your humble media columnist thinks it the best ad he has seen not only this year, but for the several that preceded it.”

And now John Lewis’ rival, Waitrose, has part acknowledged, but mostly hijacked the spot for its very own festive spot.

The Waitrose ad sees a daughter hurry her two parents in to watch the John Lewis commercial for the first time. The parents then fast forward through it in a desperate dash to get some Waitrose Christmas cake, a German variety known as a stollen.

So how’d Waitrose get away with it? Well, both retailers are owned by the same parent company and both the ads were created by the very same agency – London’s fabled adam&eveDDB.

Check out the two spots below:

 

Please login with linkedin to comment

Christmas ad campaigns john lewis mark ritson Waitrose

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]