B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • NRL
  • Married At First Sight
  • Cairns Hatchlings
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • ARN
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Greygoose Creates World-First AR Experience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Greygoose Creates World-First AR Experience
Media

Greygoose Creates World-First AR Experience

Staff Writers
Published on: 28th November 2019 at 3:52 PM
Staff Writers
Share
4 Min Read
SHARE

GREY GOOSE has created a world-first travelling summer experience, known as the Fountain of Goose, which is journeying the east coast of Australia, and will be appearing in Melbourne in December.

In order to take the experience a step further, the super-premium vodka brand has become the first, in the alcohol category in Australia, to create a gamified world lens.

Working with OMD Create, Snapchat and augmented reality company Virtual Immersive to create the gamified lens, GREY GOOSE considered the user experience from all angles, resulting in a game for both the front and world-facing lens.

GREY GOOSE brand manager Georgina Chao said: “We challenged ourselves during the creative and conceptual development of Grey Goose’s major summer experiential activation to be able to extend the reach beyond just those that were able to enjoy the Fountain of Goose in person. Collaborating with Snapchat to disrupt through this innovative gamified technology was an exciting way to deliver the surprise and delight of the Fountain directly into users hands, literally and figuratively.”

“The on-screen micro-experience was a fun-fuelled translation of the pop-up’s interactive elements and easily evoked the brand spirit, which can sometimes be tricky when there is no liquid on lips. We are delighted with the results to date and are looking forward to continuing to offer unique and memorable experiences to elevate the consumer journey,” continued Chao.

From the front-facing lens, the latest technology for hand tracking from Snapchat was utilised to allow users to pour their own cosmopolitan cocktail whilst feeling like they have been transported to Europe, complete with accordion music playing. OMD Create worked closely with Snapchat and Virtual Immersive to also include the summer essential of sunglasses, which users of the front-facing lens will find themselves wearing, and of course, a bottle of GREY GOOSE.

Once users have poured themselves a cosmopolitan, they are encouraged to flip the camera to the world-facing lens, where the Fountain of Goose and the use of augmented reality comes into play. Allowing users to place the Fountain in their real-world environment, the lens is gamified through a challenge to toss coins into the Fountain within a 30-second timer – replicating the real Fountain’s wishing well. The further away the user is from the Fountain and the higher the tier their coin lands in, the more points they receive. Once the timer runs out, users are then able to click through to enter a competition to win one of ten Grey Goose summer prize packs, with every person that enters also receiving a cocktail recipe package.

“We saw a great opportunity to test the new Snapchat hand tracking capability announced earlier this year. This feature enabled us to build an augmented reality experience for the front-facing lens and create a gamified world lens, replicating the experiential campaign in a digital environment. The results have been really promising with over 1 million Australians using the lens since the campaign launched in October,” said OMD Create Sydney head Thomas Hutley.

GREY GOOSE’s gamified lens is accessible to Snapchat users through a number of avenues – the lens carousel for those within the target audience group, through Snap Ads, and through a Snap Code at the Fountain of Goose activation.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AR, Snapchat
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Energy Australia Settles With Climate Group & Apologises For Misleading 400,000 Customers Over “Go Neutral” Product
19/05/2025
Nic Cann, CEO, Blobfish International.
Sampling Isn’t Dead — But the Old Models Are
19/05/2025
Flatpack Flip Flops Unveiled In New Campaign To Celebrate Ikea’s 50th Birthday
19/05/2025
Natasa Zunic’s Mission To Create A “Collective Of Confident Female Leaders”
19/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?