Grey Group announced today it has acquired a majority stake in Vinyl-I Co, a leading creative digital agency based in Seoul, South Korea.
Established in 2000, Vinyl-I Co has evolved from a web/UX design agency to a full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.
The technology recognises consumer behavior using interactive panels which in turn provides a customised response based on the consumer’s preferences.
The agency’s stellar works have won a slew of awards including the Red Dot Award, International Design Excellence Awards (IDEA), International Forum Design Award (iF), the Korea Advertising Awards, and most notably the grand prize at the ‘2015 IDEA Digital Design’.
With a headcount of 80, Vinyl-I Co has an impressive roster of clients including GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom and SM Entertainment, amongst many others.
Vinyl-I Co is managed by Paul (Hong Rai) Cho, chief executive officer & executive creative director, and Gil (Jung) Kim, chief operating officer. Both will continue to lead the operations of Vinyl-I Co in their existing roles.
Cho founded Vinyl-I Co 15 years ago after a short stint at Samsung Design Lab. Working in the digital media art space where art meets technology, Cho often incorporates technology into his creative work.
With his innovative ideas and solid business strategies, Cho has grown Vinyl-I Co into one of the most reputable and cutting-edge agencies in South Korea.
Kim is a veteran digital marketer with 19 years of experience. He started his career at Samsung Electronics before moving on to Siemens, where he worked for 12 years. In both companies, in his role as key account director, he successfully launched numerous new product campaigns.
Kim joined Vinyl-I Co in 2011 where he has led a number of integrated marketing campaigns for international and local accounts including Intel, Nike, Microsoft, Samsung, Naver, Hyundai Motors and SM Entertainment.
“At Grey Group, we are always looking for ways to provide our clients with the best innovations. The interactive technology has grown exponentially and will change not only the advertising landscape but branding too,” Grey Group Asia Pacific chairman and CEO Nirvik Singh said.
“With Vinyl-I Co’s outstanding work for highly acclaimed brands, in tandem with Grey Group’s extensive network, this partnership will go from strength to strength.”
“At Vinyl-I Co, we are proud to be specialists in the digital convergence communication space,” Cho added.
“It has always been our vision to be a part of a global communications network where we can capitalise on our strengths and execute innovative ideas to serve the global consumer market. Joining the Grey Group family gives us an amazing opportunity to follow our vision.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]