Grey Group announced today it has acquired a majority stake in Vinyl-I Co, a leading creative digital agency based in Seoul, South Korea.
Established in 2000, Vinyl-I Co has evolved from a web/UX design agency to a full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.
The technology recognises consumer behavior using interactive panels which in turn provides a customised response based on the consumer’s preferences.
The agency’s stellar works have won a slew of awards including the Red Dot Award, International Design Excellence Awards (IDEA), International Forum Design Award (iF), the Korea Advertising Awards, and most notably the grand prize at the ‘2015 IDEA Digital Design’.
With a headcount of 80, Vinyl-I Co has an impressive roster of clients including GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom and SM Entertainment, amongst many others.
Vinyl-I Co is managed by Paul (Hong Rai) Cho, chief executive officer & executive creative director, and Gil (Jung) Kim, chief operating officer. Both will continue to lead the operations of Vinyl-I Co in their existing roles.
Cho founded Vinyl-I Co 15 years ago after a short stint at Samsung Design Lab. Working in the digital media art space where art meets technology, Cho often incorporates technology into his creative work.
With his innovative ideas and solid business strategies, Cho has grown Vinyl-I Co into one of the most reputable and cutting-edge agencies in South Korea.
Kim is a veteran digital marketer with 19 years of experience. He started his career at Samsung Electronics before moving on to Siemens, where he worked for 12 years. In both companies, in his role as key account director, he successfully launched numerous new product campaigns.
Kim joined Vinyl-I Co in 2011 where he has led a number of integrated marketing campaigns for international and local accounts including Intel, Nike, Microsoft, Samsung, Naver, Hyundai Motors and SM Entertainment.
“At Grey Group, we are always looking for ways to provide our clients with the best innovations. The interactive technology has grown exponentially and will change not only the advertising landscape but branding too,” Grey Group Asia Pacific chairman and CEO Nirvik Singh said.
“With Vinyl-I Co’s outstanding work for highly acclaimed brands, in tandem with Grey Group’s extensive network, this partnership will go from strength to strength.”
“At Vinyl-I Co, we are proud to be specialists in the digital convergence communication space,” Cho added.
“It has always been our vision to be a part of a global communications network where we can capitalise on our strengths and execute innovative ideas to serve the global consumer market. Joining the Grey Group family gives us an amazing opportunity to follow our vision.”
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]
Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]