Will Sackville (featured image) has joined Greenroom Digital after extensive experience across both the agency and corporate partner landscapes.
He started his career in agency land with Wingman Marketing, spent five years with TLA Worldwide managing key accounts including Caltex, Foxtel, Cricket Australia, FFA, AFL and Red Bull, and ultimately moved to Caltex as their national sponsorship manager.
Whilst at Caltex, Will managed the Triple Eight Racing partnership as well as the FFA partnership, including the naming rights sponsorship of the Socceroos.
The clear highlight of this time was the FIFA World Cup campaign, including the iconic CAHILLTEX takeover at sites around the country, which saw Caltex and TLA awarded the ‘Best Use of a Major Sponsorship’ and ‘PR Idea of the Year’ at the 2019 Mumbrella Sports Marketing Awards.
After finishing with Caltex, Will joined the recently announced Sports Marketing Team of the Year at Kayo Sports, as their senior partnerships ,anager, primarily focusing on securing and executing partnerships with the AFL and both AFL and NRL clubs.
Sackville said: “I am really excited to join the ever-growing team at Greenroom after having worked with them both whilst at TLA and recently whilst at Kayo through the NRL clubs.
“I know the value that they deliver to their clients and how vital they are for both rights holders and corporate partners alike to provide proven ROI across digital assets, which are becoming an increasing percentage of all sponsorships.
“I am looking forward to being part of the continued growth of the business and see us evolve with the ever-changing sponsorship landscape.”
Greenroom Australia general manager, Cathy Thomas added: “Will’s appointment is an exciting time for Greenroom Digital, as we continue to grow we need to invest in the best talent to ensure that we deliver exceptional service and value to our clients and Rightsholders as well as continue to focus on commercial growth for the business.”
Seven has announced the total judging line-up for this season of Australia’s Got Talent. Patrick-Harris, who is American, is best known for his television work in How I Met Your Mother, as well as his role in the critically acclaimed film Gone Girl. He has also hosted a number of awards shows, including the Oscars, Tonys, and […]
WhatsApp has reaffirmed its commitment to user privacy in a new global campaign, following controversial policy changes earlier this year. The Facebook-owned messaging platform revealed earlier this year it would be sharing certain data with Facebook as a condition of use, with the potential for this data to be used for targeted ads. The changes […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]
BIG W has joined forces with Verizon Media’s branded content division, RYOT Studio, to give Aussies a new way to shop Australia’s favourite annual toy sale, Toy Mania, using augmented reality (AR). In a first for BIG W, customers can scan a WebAR code to ‘place’ select outdoor toys from the Toy Mania sale virtually […]
The #SeeingRed campaign by Hey Girls UK uses discordance to its advantage, conveying the frustration and disempowerment of period poverty. Hey Girls UK are a period brand seeking to end period poverty in the UK, selling period underwear, cups, pads, and tampons. They run on a ‘Buy One, Give One’ scheme, where for every product […]
An upcoming film about the terrorist attack on a mosque in Christchurch, New Zealand, has been widely criticised for promoting a ‘white saviour’ narrative. Members of the Muslim community have also said it is “too soon” to fictionalise the shooting, which happened in 2019. White supremacist Brenton Tarrant murdered 51 worshippers at Al Noor Mosque, […]
CHEP Tech, CHEP’s technology offering, has strengthened its Sydney team with new hires, including ex-Isobar engineering leaders, Tim Chapman and Kirill Frolov, alongside the promotion of Jacinta Karras to Head of Tech Programs and Charlotte Bruton’s role expansion from Head of Mixed Reality to Head of Innovation Strategy. Mark Gretton, chief technology officer of CHEP […]
After it was initially delayed, a Four Corners episode on QAnon, and a link between the conspiracy and PM Scott Morrison, aired last night. The ep – which had 722,000 viewers, as per OzTAM’s metro data – interviewed the family of Australian QAnon followed Tim Stewart. Stewart is a family friend of Morrison, who has publically […]
With the on-time deadline right around the corner, now is the time to submit your entry for B&T’s newest awards program, Best of the Best. On-time entries for Best of the Best will be accepted until 5pm (AEST) on Friday 25 June. And, while you can submit entries after this date for another week, it’s definitely best […]
New data, compiled by Deloitte and released by industry body Commercial Radio Australia, shows a rebound in radio advertising. According to the data, commercial radio advertising revenue for metropolitan stations jumped by 72.6 per cent in the month of May to reach $59.605 million from $34.534 million a year ago. The rise reflects a strong […]
Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead. How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights. Nordax Bank, a […]
It might still be June, but the deadline for entries into this year’s B&T awards is fast approaching (they’re due Monday 19 July at 5 PM, in case you were wondering). This year we’re helping you like never before with our new series, ‘How To Win A B&T Award’, where we speak with a host of judges, […]