Will Sackville (featured image) has joined Greenroom Digital after extensive experience across both the agency and corporate partner landscapes.
He started his career in agency land with Wingman Marketing, spent five years with TLA Worldwide managing key accounts including Caltex, Foxtel, Cricket Australia, FFA, AFL and Red Bull, and ultimately moved to Caltex as their national sponsorship manager.
Whilst at Caltex, Will managed the Triple Eight Racing partnership as well as the FFA partnership, including the naming rights sponsorship of the Socceroos.
The clear highlight of this time was the FIFA World Cup campaign, including the iconic CAHILLTEX takeover at sites around the country, which saw Caltex and TLA awarded the ‘Best Use of a Major Sponsorship’ and ‘PR Idea of the Year’ at the 2019 Mumbrella Sports Marketing Awards.
After finishing with Caltex, Will joined the recently announced Sports Marketing Team of the Year at Kayo Sports, as their senior partnerships ,anager, primarily focusing on securing and executing partnerships with the AFL and both AFL and NRL clubs.
Sackville said: “I am really excited to join the ever-growing team at Greenroom after having worked with them both whilst at TLA and recently whilst at Kayo through the NRL clubs.
“I know the value that they deliver to their clients and how vital they are for both rights holders and corporate partners alike to provide proven ROI across digital assets, which are becoming an increasing percentage of all sponsorships.
“I am looking forward to being part of the continued growth of the business and see us evolve with the ever-changing sponsorship landscape.”
Greenroom Australia general manager, Cathy Thomas added: “Will’s appointment is an exciting time for Greenroom Digital, as we continue to grow we need to invest in the best talent to ensure that we deliver exceptional service and value to our clients and Rightsholders as well as continue to focus on commercial growth for the business.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.