Australia’s largest B2B marketing agency, Green Hat, has appointed Stuart Jaffray to the newly created position of managing director.
Reporting to CEO and co-founder Andrew Haussegger, Jaffray (pictured) brings over two decades of marketing and leadership experience to the agency.
He resigned from his role as Starcom Melbourne’s managing director in June 2021 and prior to that was general manager marketing at BMW. He has also worked in creative/CRM agencies.
Haussegger said, “B2B marketers are looking for ‘B2B’ solutions to their marketing challenges. It needs a different approach to consumer marketing. We’re excited we have secured the services of Stuart who brings the right blend of thinking that I am sure will inspire our clients as well as our team.”
“Growing and measuring B2B brand awareness, the rise and rise of Account-Based Marketing (ABM) and rapid digital adoption are the key themes. We are accelerating our product and strategic proposition to support our clients in this fast-evolving landscape. Stuart’s diverse skill-set and leadership experience will be a key ingredient in our growth”
Jaffray will start at Green Hat this month and said, “I am super excited to be joining Green Hat. Andrew has built a fantastic business with a clear purpose and position.”
“The agency has a terrific client base and a skilled, experienced team. My focus will be to further elevate the capabilities of the agency from a talent and product perspective ensuring that Green Hat continue to deliver transformative growth for its clients”
Green Hat is experiencing strong growth and Jaffray is one of recent new hires including Joel Thomson as content director and Lisa Degen as the ABM director.
