Great News For TV Bosses – 50% Of Aussies Eat Dinner In Front Of The Telly

Great News For TV Bosses – 50% Of Aussies Eat Dinner In Front Of The Telly

A new (and albeit somewhat odd) study into the eating habits of Australians has found that half of us eat our evening meal in front of the TV. And younger people are three times more likely to eat in front of their favourite TV shows than older generations.

And in good news for Kochie and Karl, 35 per cent of Aussies admit to eating breakfast in front of the box.

The study, by YouGov, found that rather than a threat to family life as we know it, eating in front of the TV is fast becoming the norm for Aussie households.

Rise of Couch Potatos

Though Aussies enjoy meals in front of the TV in similar numbers across all ages, younger generations are more than twice as likely to eat dinner on the sofa than older generations. Just one in five (18 per cent) Aussies over 55 eat dinner on the sofa, whereas nearly half (46 per cent) of those aged 18-34 do.

Young people are also six times more likely to eat dinner in their room; nearly a third (31 per cent) of 18-34 years do, compared with five per cent of over 55s.

Conversely, older generations are slightly more likely to eat dinner at a dining table than younger generations. Nearly three quarters (72 per cent) of those over 55 eat dinner at a dining table, compared with two-thirds (66 per cent) of 18-34 year olds.

With TV dinners now so commonplace in Australia, perhaps it’s about time to re-think our attitudes to them. If nothing else, shows like Gogglebox have demonstrated just how sociable watching TV together can be. Perhaps TV dinners are helping to bring Aussie families together, rather than tearing them apart after all.




Please login with linkedin to comment

Advertising Standards Bureau bet365 Poster

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]