Bianca Shugg has been appointed to the position of group general manager commercial digital at Regional Radio owner Grant Broadcasters.

Shugg will be responsible for developing and driving the digital strategy that leverages the Sparx Digital team, existing digital assets and any new platforms with Radio advertising at Grant Broadcasters.

Grant Broadcasters CEO Alison Cameron, announced the appointment today.

“The time is now right for us to roll out nationally a well planned and executed digital strategy that utilizes all of our combined strengths, particularly leveraging our Sparx Digital products. Bianca has a huge amount of experience in digital and she also understands local Regional Radio, which will be of great benefit to Grant Broadcasters,” she commented.

“We warmly welcome Bianca to our senior executive team and look forward to the energy and passion that she will bring to this role.”

Bianca will join Grant Broadcasters’ senior leadership team reporting directly to Alison Cameron. The appointment is effective 13 January 2020.