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B&T > Marketing > Grandma Sues KFC For US$20M Over False Advertising
Marketing

Grandma Sues KFC For US$20M Over False Advertising

Staff Writers
Published on: 24th October 2016 at 9:49 AM
Staff Writers
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A US grandmother is taking Colonel Sanders and his mob to court, seeking US$20 million in damages over the portion size of a bucket of chicken from KFC.

According to the New York Post, Anna Wurtzburger claims she bought a US$20 bucket of chicken from KFC, only to discover that it looked very different from the fast food giant’s ads.

“I came home and said, ‘Where’s the chicken?’ I thought I was going to have a couple of meals,” the 64-year-old said.

“They say it feeds the whole family… they’re showing a bucket that’s overflowing with chicken.

“You get half a bucket! That’s false advertising, and it doesn’t feed the whole family. They’re small pieces!”

Wurtzburger rang up the KFC’s headquarters to complain, only to be told that the chicken was portrayed prominently on the commercial “so that the public could see the chicken”.

“If you want the public to look at your chicken, put it in a dish,” she told the New York Post.

“It’s a lot of BS… I expect to get what you’re telling me.”

Wurtzburger then decided to file a lawsuit, demanding KFC change its advertising.

KFC sent Wurtzburger two gift vouchers as a consolation, but she flatly refused, according to the New York Post.

“You know what commercial they should put on? You remember the movie, ‘Oliver’?” Wurtzburger said.

“It was about the little boy growing up in the orphanages and he was hungry and he goes to the man, ‘Can I have some more?’”

KFC described the lawsuit as “meritless”.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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