Following a competitive closed-door pitch, Grace Worldwide has announced that United Yeah has been appointed as its new creative agency.

The agency will be tasked with helping the 106-year-old business speak to a future generation of customers across home, corporate and commercial services, which will begin with a global rebrand of the company later this year.

The Grace Worldwide story began in 1884 with Joseph N. and Albert E. Grace – two brothers who started a small retail shop in downtown Sydney.

The business was then known as Grace Bros., and today it claims to be Australasia’s largest records management, storage and removals company.

Grace Worldwide managing director Steven Brown said Grace is a legacy brand and a name which has been in the hearts and minds of Australians for over 100 years.

“With that in mind, we needed to find an agency who could respect our history, whilst also providing us with the ability to creatively tell our story to the next generation of Grace customers,” he said.

“We’re excited to embark on this journey with the United Yeah team.”

James Anderson, co-founder of United Yeah, said “the opportunity to tell the story of one of Australia’s oldest brands is a once-in-a-lifetime opportunity.

“We’re extremely excited about kicking off this collaboration with Grace and their entire team,” he said.

Dan Godkin, co-founder of United Yeah, said working in partnership with Grace’s leadership to shape the company’s future is an “incredible privilege”.

“The dynamics of extending the brand into new and emerging markets is just as exciting as building the internal culture to deliver customer-centric services,” he said.

“Together, I look forward to what we bring to Grace’s customers and the overall market soon.”