Sydney Executive Director, Sasha Firth, has been promoted to Managing Director of GPY&R after almost four years with the business.
Previously Firth has led the Brand Asset Valuator offering for Y&R Group with Keith Newton, consulting for clients on Brand Creation, Identity, Repositioning and Corporate Acquisition.
Y&R Group ANZ CEO, Phil McDonald, said “Sasha is a highly regarded strategic business partner with a proven ability to effectively collaborate and change business outcomes for our clients. She adds great energy to our team’s culture in Sydney and is a trusted partner for her clients. I’ve worked with her closely for a while now and am delighted to see her step into the role, leading GPY&R Sydney.”
On her promotion, Firth said “It’s a privilege to lead the talented GPY&R Sydney team and work closely with VML’s Aden Hepburn and IdeaWorks’ Danny Lattouf to help realise our shared ambition for the businesses.”