In a significant move by the Victorian State Government, Public Transport Victoria now delivers all-night public transport on weekends in Melbourne.

GPY&R Melbourne has created a campaign to launch the Night Network, showcasing how public transport can ‘Open Up Your Night’ and cementing Melbourne as the late-night capital of Australia.

The Night Network launched on January 1, and is a 12-month trial that provides all-night trains, trams and buses in the metropolitan area, and a 2am coach service to key regional centres. It will allow Victorians to travel from restaurants to theatres to bars, or simply to and from work hassle-free.

TV commercials air cross the state, and outdoor media will appear throughout the train, tram and bus network.

Credits:

Executive Creative Director: Ben Coulson

Creative Director: Jake Barrow

Copywriter: James Wills

Art Director: Shane Dawson

Executive Producer: Romanca Jasinski

Senior Account Director: Matthew Hunt

Senior Account Manager: Sarah Naumoski

Account Manager: Louise Brugman

PTV General Manager, Marketing: Philip Askew

PTV Campaigns Manager: Amy McBride

PTV Marketing Coordinator: Nicole Gottliebsen

Production Company: Airbag

Director: Adrian Bosich

Producer: Alice Grant

Director of VFX:  Airbag – Nick Wright 

Editor: Terence Race

Music: Tobi Music

Sound Studio: Flagstaff Studios

Sound Engineer: Paul Le Couteur