B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: GPY&R Melbourne Opens Up Your Night With PTV
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > GPY&R Melbourne Opens Up Your Night With PTV
Marketing

GPY&R Melbourne Opens Up Your Night With PTV

Amity Harrold
Published on: 6th January 2016 at 9:37 AM
Amity Harrold
Share
2 Min Read
SHARE

In a significant move by the Victorian State Government, Public Transport Victoria now delivers all-night public transport on weekends in Melbourne.

GPY&R Melbourne has created a campaign to launch the Night Network, showcasing how public transport can ‘Open Up Your Night’ and cementing Melbourne as the late-night capital of Australia.

The Night Network launched on January 1, and is a 12-month trial that provides all-night trains, trams and buses in the metropolitan area, and a 2am coach service to key regional centres. It will allow Victorians to travel from restaurants to theatres to bars, or simply to and from work hassle-free.

https://youtu.be/9iaaMFk_fp0

TV commercials air cross the state, and outdoor media will appear throughout the train, tram and bus network.

Credits:

Executive Creative Director: Ben Coulson

Creative Director: Jake Barrow

Copywriter: James Wills

Art Director: Shane Dawson

Executive Producer: Romanca Jasinski

Senior Account Director: Matthew Hunt

Senior Account Manager: Sarah Naumoski

Account Manager: Louise Brugman

PTV General Manager, Marketing: Philip Askew

PTV Campaigns Manager: Amy McBride

PTV Marketing Coordinator: Nicole Gottliebsen

Production Company: Airbag

Director: Adrian Bosich

Producer: Alice Grant

Director of VFX:  Airbag – Nick Wright 

Editor: Terence Race

Music: Tobi Music

Sound Studio: Flagstaff Studios

Sound Engineer: Paul Le Couteur

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Aaron Tobin
Share

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?