GPY&R Melbourne Appoints Sheridan Wadelton To Head of Broadcast and Content

GPY&R Melbourne Appoints Sheridan Wadelton To Head of Broadcast and Content

Sheridan Wadelton has returned to GPY&R Melbourne as head of Broadcast and Content. Having previously worked at GPY&R from 2007 to 2014, Wadelton was responsible for much of the agency’s best productions across brands including Defence Force Recruiting, Medibank, AGL, AFL and Schweppes.

Most recently Wadelton has been managing Nice Bike, arguably the nimblest and most adaptable production company in Melbourne.

“I’m very excited to be able to head up the production department of such an iconic Australian agency. Knowing that the agency has a real focus on creative quality, which is balanced with a brilliant, inclusive culture, made the decision a no-brainer. In a way, it feels like I’m returning home,” said Sheridan Wadleton, Head of Broadcast and Content, GPY&R.

“Sheri is the ultimate modern production leader. She excels at producing those ‘indefinable ideas’ that are the hallmark of the agency, requiring multiple production disciplines and solutions. Her experience on both sides of the production fence means she can move quickly, collaborates well, solves and shares. Add to that her experience in content delivery and you can see why we’re so thrilled to have her back,” said Julian Bell, Managing Partner, GPY&R Melbourne.

GPY&R Melbourne is part of WPP AUNZ, Australasia’s leading marketing content and communications group.




Please login with linkedin to comment

Aaron Tobin Sheridan Wadelton

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]