Experience marketing agency GPJ Australia has appointed a new CFO, Dean Moore.

Originally from Melbourne, Moore’s financial leadership credentials in the media space are impressive. After six years as a Chartered Accountant in a large Melbourne firm, Moore spent five years at London’s Sky TV in senior finance roles, supporting Sky Sports, production, creative, publicity and promotions with over 1,400 events per year.

He then moved to Viacom as head of finance for MTV UK and Ireland across 10 MTV channels for two years, where he was immersed in programming, production and digital strategy as it related to the finance operations.

Moore brings fresh and valuable insights into multi channel media engagement with experiential marketing – which George P. Johnson invented a century ago. Moore’s experience will allow GPJ’s strategic integrated marketing to achieve greater cost efficicies, reporting and better ROI for clients.

GPJ Australia welcomes Moore, who will lead the finance team to streamline the financial servicing for clients who include the who’s who of ICT, automotive and more recently, financial services brands.