The terror threat is set to prove a lucrative one for agencies up until the coming federal election with the Turnbull government today rolling out its latest attempt to keep we good citizens vigilant against the evils of terror.
The adverts – that will appear on TV, OOH, print, online and radio – are called “If it doesn’t add up, speak up” and will reportedly cost over $8 million. The campaign is to be run by Sydney-based firm Mitchell & Partners.
The ads came about from a $150,000 study that found that there was low levels of community awareness about the 1800 national security hotline. “The public plays a major role in providing information to law enforcement and intelligence agencies charged with protecting the community and it is important that we keep that information flowing,” campaign material says.
The latest $8 million spend is part of an estimated $100 million the Coalition government has spent on advertising since coming to power in September 2013 (note: Labor spent $140 million when it last governed). The latest national security ads follow on from arguably the most famous attempt to keep us all vigilante – John Howard’s famed “Be alert, not alarmed” campaign that followed-on from the September 11 attacks in 2001.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]