The terror threat is set to prove a lucrative one for agencies up until the coming federal election with the Turnbull government today rolling out its latest attempt to keep we good citizens vigilant against the evils of terror.
The adverts – that will appear on TV, OOH, print, online and radio – are called “If it doesn’t add up, speak up” and will reportedly cost over $8 million. The campaign is to be run by Sydney-based firm Mitchell & Partners.
The ads came about from a $150,000 study that found that there was low levels of community awareness about the 1800 national security hotline. “The public plays a major role in providing information to law enforcement and intelligence agencies charged with protecting the community and it is important that we keep that information flowing,” campaign material says.
The latest $8 million spend is part of an estimated $100 million the Coalition government has spent on advertising since coming to power in September 2013 (note: Labor spent $140 million when it last governed). The latest national security ads follow on from arguably the most famous attempt to keep us all vigilante – John Howard’s famed “Be alert, not alarmed” campaign that followed-on from the September 11 attacks in 2001.
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]