Government Launches Confronting Anti-Ice Campaign

Government Launches Confronting Anti-Ice Campaign
SHARE
THIS



The use of crystal methamphetamine, commonly referred to as ice, has been on the rise in Australia, and the Government is sick of it.

The Coalition has released a $9 million TV and online advertising campaign in a continued effort to curb the usage of the drug.

The six-week long campaign shows what can happen with ice users, the violence and harm it can perpetuate.

Assistant minister for health Fiona Nash said in a statement: “We need to get the message to young people and parents that this drug is extremely addictive and destroys lives and families.

“Nobody sets out to become addicted and many users think addiction won’t happen to them. It can and does, and these ads aim to show the realities of ice addiction.

“The initial stage of this campaign will run for four weeks on television and for six weeks online, making sure we hit the all-important youth demographic, whom we know see little TV advertising.”

The campaign aims to assist the National Ice Taskforce by encouraging people to provide feedback.

Please login with linkedin to comment

Advertising Standards Bureau Clemenger BBDO Sydney RadiumOne ride me all day for three pounds

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]