Gourmet Traveller Hits The Half-Century Milestone

Gourmet Traveller Hits The Half-Century Milestone
B&T Magazine
By B&T Magazine
SHARE
THIS



It’s a big ‘happy birthday’ to the Australian Gourmet Traveller Magazine, which is celebrating its 50th birthday this year and has launched a special anniversary edition to mark the occasion.

The biggest in its half century of publication, the issue is a whopping 276 pages, making it not only the largest ever produced, but also the most commercially successful in its long history.

Launched in 1966, Australian Gourmet Magazine started a conversation with food lovers that continues to this day by highlighting cooking trends, cultural shifts as well as introducing cuisines, chefs and dining experiences to readers. Travel was added to the mix in 1988 when it merged with Traveller magazine.

A long way from its first ever cover, which featured lobster mornay and retro design, the cover showcases delicious cakes across an impressive gatefold.

Trade media attended an exclusive media lunch at Rockpool Bar & Grill yesterday to tip our hats to the milestone birthday and the hard work of the team to pull off the mammoth anniversary issue. Tonight, celebrations continue at the same venue with about 300 guests in partnership with Patrón Tequila.

GT1116_COVER_CMYK_POS

At the media lunch, Cornelia Schulze, publisher of the specialist division at Bauer Media said that while people are always shy or ashamed to talk about the supposedly dying print medium, “we need to change this conversation”, citing Bauer Media is a proud champion of print.

“What we do is connect with an audience and I don’t think that’s ever going to change. And as long as we continue to do this, boy, do we have a bright future.

“We celebrate great food, great travel experiences, but also the great fun in life.”

Schulze added, “Gourmet Traveller is the preeminent food and travel brand in Australia which for the past five decades has connected passionate audiences with advertisers. While the mission of the magazine has not changed, the way we engage with consumers will continue to evolve in order that Gourmet remains relevant for the next 50 years.”

GT1116_COVER_CMYK_FULL

The bumper 50th issue pays homage to the trailblazers who helped shape Australia’s food scene as well as looking at the next generation of chefs who will take us to new frontiers. There is a snapshot of the best eating in the country with 50 dishes that define Australian dining now, author Frank Moorhouse examines what the food scene was like in 1966 and the 50 most influential people in food are named as part of Gourmet Traveller’s inaugural Power List.

Editor-in-chief Anthea Loucas Bosha, said, “I have had the pleasure of editing this magazine for 13 years, a role that has afforded me a front-row view of the changing tastes of Australians and remarkable stories of adventures and journeys both near and far.

“We live in exciting times – the Australian food and travel scene has never been more dynamic or diverse and it’s a pleasure to chart that innovation across all the channels Gourmet Traveller operates in.”

Australian Gourmet Traveller’s 50th birthday issue, which features a special three-page cover, goes on sale Monday 24 October.

Please login with linkedin to comment

PANPA Advertising & Marketing Awards The Edge

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

Recommended

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]