Research, conducted by not for profit water efficiency specialists, Smart Approved WaterMark, has revealed Australia’s addiction to using their taps.
In a bid to make Australians aware of how often they use their taps, Smart Approved WaterMark has launched a national challenge – Water Night. Participants will challenge themselves not to use their taps* from 5pm-5am on October 22nd during National Water Week. Instead of running water they will manage with one bucket for the night for everything but handwashing, drinking and flushing.
When this activity was trialled as part of the ‘Australia’s Relationship with Water’ study, Smart Approved WaterMark witnessed how it improved the water mindfulness of the participants, not to mention their water literacy and attitudes towards water efficiency. 55 per cent of the research participants said they were addicted to their taps, 69 per cent said they’d freak out if their taps stopped working with 63 per cent concluding they think they could save more water than they do.
Smart Approved WaterMark CEO Chris Philpot said: “Our interviewees were shocked at how subconsciously they reached for the tap, even when we asked them not to. When they shared their experience, they said it was really hard to not turn a tap and that they had to wrap a cloth or towel around the tap to stop them trying it to turn it on…they said they realised turning the tap was such a second nature thing that it was really hard to stop. We encourage all Australians to sign up to Water Night at www.waternight.com.au to improve their water mindfulness”
Water mindfulness is key to improving water literacy too with 65 per cent of Baby Boomers having high literacy compared to just 14 per cent of Gen Z. To help increase these rates Smart Approved WaterMark is providing a package of free online Water Night resources to inform and inspire Australia’s youth about our most precious resource.
Research also shows 45 per cent of Aussies claim they save water, more mindfully, than their neighbours. The household challenge is on.
Australian TV personality, Gorgi Coghlan, is an ambassador for the campaign and will be participating in the Water Night challenge with her family.
Also doing their bit to back the campaign are Australian Tiktokers including Jasmine XTO and Rory Eliza alongside gardening aficionadas and water efficiency fans, Jane Edmanson, Sophie Thomson and Costa Georgiadis all presenters of ABC’s Gardening Australia.
Water Services Association Australia and Australian Water Association, Power and Water, Water Corporation, Sydney Water, Planet Ark and WaterAid. Councils including Tweedshire, Eurobodalla, Dubbo, Tamworth and Liverpool Plains and more are also supporting the challenge.
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