Google’s Woes Escalate As Telstra Pulls Its Advertising

Google’s Woes Escalate As Telstra Pulls Its Advertising

Australia’s biggest telco, Telstra, is the latest to pull all its Google advertising as the woes continue for the global tech behemoth.

The ongoing concern by brands that their ads are being shown next to hate videos on YouTube has seen a global backlash against Google reported to have cost it over $1 billion in ad dollars over the past 10 days.

This latest Telstra boycott adds to a string of high profile Australian brands that have pulled all their spends in recent days and includes the likes of Toyota, Tourism Australia, Bunnings, Vodafone, Foxtel, Holden, Kia and Hyundai.

A Telstra spokesperson said: “We have strict guidelines around our brand and advertising and we are working with Google to ensure these guidelines are upheld.

“In the meantime we have made the decision to pause our advertising on YouTube until we are satisfied there is an appropriate level of protection for our brand.”

Interestingly, Google itself has reportedly found its own ads next to racist YouTube videos.




Please login with linkedin to comment

Advertising Standards Bureau Google Pigeon PRIA

Latest News

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels
  • Campaigns

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels

Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]