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Reading: Google’s Woes Continue As Johnson & Johnson Joins The Exodus
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B&T > Advertising > Google’s Woes Continue As Johnson & Johnson Joins The Exodus
Advertising

Google’s Woes Continue As Johnson & Johnson Joins The Exodus

Staff Writers
Published on: 24th March 2017 at 10:43 AM
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US healthcare giant Johnson & Johnson is the latest major advertiser to pull its ad spends from Google following ongoing concern by brands their ads are being shown on extremist YouTube hate sites.

As reported on B&T yesterday, UK brands began pulling their ads seven days ago, with some 250 British companies now part of the boycott. Yesterday, it spread to the US with major advertisers AT&T and Verizon, car rental company Enterprise and pharmaceutical giant GSK all pulling multi-million campaigns.

Today, Johnson & Johnson said it to would pull all its ad spends as it wanted to ensure that its ads did not appear on channels that promote “offensive content”.

The spreading boycott confronts Google, owner of YouTube, is set to cost the tech giant hundreds of millions of dollars.

However, some have suggested the ban is not just about extremist content, but an attempt by brands to bring Google down a peg or two.

Yesterday, B&T published an article that suggested “the boycott smacks of ‘opportunism’ and a chance to gleefully bash the biggest player in the online ad industry”.

“Some executives suggested advertisers and agencies are hopeful Google’s pain over the issue will continue so they can use it as leverage in their negotiations with the online ad giant. Others said the boycott shows just how little many people understand about the way online advertising works,” the report noted.

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TAGGED: Advertising Standards Bureau, Johnson & Johnson, PRIA
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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