Google, Salesforce And PwC Combine To Help Australian Businesses

Australian 100 dollar notes in jeans pocket.

Google, Salesforce and PwC Australia have today launched Project Spirit, a free online community for businesses of all sizes operating in Australia to connect, share, and leverage each other’s assets, skills and capacity to assist in solving the challenges facing the Australian economy.

The COVID-19 pandemic has fundamentally altered the way Australians live, work and consume products and services. The sudden shift has significantly impacted business. As our economy recovers from the impact of COVID-19, businesses need new ways to operate.

This new online community works by crowdsourcing capabilities and solutions for businesses on a single platform to match needs with the right talent and resources by providing:

● A marketplace where businesses can browse and post specific offers or needs for assets, resources or skills and connect with other businesses

● A tools and resources hub to help people analyse their business and identify challenges and new opportunities

● A curated library of ‘how to’ stories from business owners who have successfully reinvented the way they work

The Project Spirit community leverages Salesforce’s CRM to help companies of every size and across any industry, to better connect with other businesses and share resources using the Salesforce Customer 360 platform.

Google will provide insights about what people are searching for during COVID-19 and its experience in creating helpful tools for Australian businesses.

PwC will bring its power of connecting people, expertise and technology to help businesses solve their most important problems.

Minister for Small and Family Business, Senator the Hon. Michaelia Cash said: “COVID-19 has had a considerable impact on small businesses across Australia and Project Spirit will be a valuable tool to help them innovate, employ and grow into the future. This crisis has seen small businesses adapt to the changing circumstances, reimagine how they operate and to find new ways to connect with their customers. As we look to the next phases of reopening many parts of our society, Project Spirit will assist many small business owners obtain the resources they need to rebuild and get back to business.”

Salesforce CEO, Australia and New Zealand Pip Marlow said: “As Australian businesses get back to work and reopen, they do so in a new world — one where it has never been more important to have access to expertise and resources to create a stronger ‘next normal’. We are proud to have collaborated with Google and PwC on Project Spirit to enable people to get connected, adapt to change, and find new ways to support their business.”

Google Australia managing director Melanie Silva said, “We continue to see some of the best of Aussie resilience and innovation as businesses respond and adapt quickly to entirely new challenges posed by COVID-19. Providing a platform that allows businesses to better use and share resources and expertise is one way we can help them manage through the uncertainty.” ●

PwC Australia CEO Tom Seymour said: “We have brought together three major businesses to help kickstart the economy. Project Spirit was created to assist businesses in reimagining how they go to market. The platform is designed to enable productivity opportunities to be realised, new partnerships formed and ideas created. It’s been built for Australian businesses of all shapes and sizes. And, it’s free.”

 




Please login with linkedin to comment

Google pwc Salesforce

Latest News

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly
  • Media

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly

Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]

Tinder Celebrates LGBTQIA+ Love With The Big Tinder Wedding
  • Campaigns

Tinder Celebrates LGBTQIA+ Love With The Big Tinder Wedding

Exactly one year ago, and on the five year anniversary of the marriage equality vote, Tinder announced the Big Tinder Wedding and commenced a nationwide search for queer couples who found love on the app and wanted an all-expenses-paid dream wedding. Tinder’s latest phase of the campaign aims to celebrate the colourful love stories unfolding […]

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary
  • Advertising

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary

DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]