Google, Salesforce And PwC Combine To Help Australian Businesses

Australian 100 dollar notes in jeans pocket.

Google, Salesforce and PwC Australia have today launched Project Spirit, a free online community for businesses of all sizes operating in Australia to connect, share, and leverage each other’s assets, skills and capacity to assist in solving the challenges facing the Australian economy.

The COVID-19 pandemic has fundamentally altered the way Australians live, work and consume products and services. The sudden shift has significantly impacted business. As our economy recovers from the impact of COVID-19, businesses need new ways to operate.

This new online community works by crowdsourcing capabilities and solutions for businesses on a single platform to match needs with the right talent and resources by providing:

● A marketplace where businesses can browse and post specific offers or needs for assets, resources or skills and connect with other businesses

● A tools and resources hub to help people analyse their business and identify challenges and new opportunities

● A curated library of ‘how to’ stories from business owners who have successfully reinvented the way they work

The Project Spirit community leverages Salesforce’s CRM to help companies of every size and across any industry, to better connect with other businesses and share resources using the Salesforce Customer 360 platform.

Google will provide insights about what people are searching for during COVID-19 and its experience in creating helpful tools for Australian businesses.

PwC will bring its power of connecting people, expertise and technology to help businesses solve their most important problems.

Minister for Small and Family Business, Senator the Hon. Michaelia Cash said: “COVID-19 has had a considerable impact on small businesses across Australia and Project Spirit will be a valuable tool to help them innovate, employ and grow into the future. This crisis has seen small businesses adapt to the changing circumstances, reimagine how they operate and to find new ways to connect with their customers. As we look to the next phases of reopening many parts of our society, Project Spirit will assist many small business owners obtain the resources they need to rebuild and get back to business.”

Salesforce CEO, Australia and New Zealand Pip Marlow said: “As Australian businesses get back to work and reopen, they do so in a new world — one where it has never been more important to have access to expertise and resources to create a stronger ‘next normal’. We are proud to have collaborated with Google and PwC on Project Spirit to enable people to get connected, adapt to change, and find new ways to support their business.”

Google Australia managing director Melanie Silva said, “We continue to see some of the best of Aussie resilience and innovation as businesses respond and adapt quickly to entirely new challenges posed by COVID-19. Providing a platform that allows businesses to better use and share resources and expertise is one way we can help them manage through the uncertainty.” ●

PwC Australia CEO Tom Seymour said: “We have brought together three major businesses to help kickstart the economy. Project Spirit was created to assist businesses in reimagining how they go to market. The platform is designed to enable productivity opportunities to be realised, new partnerships formed and ideas created. It’s been built for Australian businesses of all shapes and sizes. And, it’s free.”

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