Google Australia recently launched a new campaign to highlight the resilience and strength of Aussies through COVID-19 — and the many ways Google is there to help them.
From help with keeping the kids entertained to how to avoid crowds, from how to better support local business to keeping workers and students connected remotely, Google has been adapting its products to help Aussies and their changing needs.
The campaign has been developed with agency Colenso BBDO, who was recently appointed to the Google roster, and draws on research about the types of help Aussies are looking for through COVID-19.
Using this research, Google and Colenso BBDO identified a gap between the types of help people wanted and awareness of Google products that could readily assist them. From these insights, an adaptable campaign platform was created that could respond quickly to changes in consumer needs.
The ads are running until July on social and digital properties including YouTube, Twitter, Facebook and Instagram – and will highlight practical examples of how Google can help Aussies live and work more effectively and joyfully.
Google’s head of consumer software marketing Zoe Hayes said: “Aussies are a resilient bunch – but we all need a little help from time to time. This campaign has been designed to educate and inspire Aussies with the incredibly broad range of products Google offers and help them navigate this chapter.”
Colenso BBDO managing director Scott Coldham said: “You dream of having the opportunity to work with the world’s most influential brands – so we’re pinching ourselves. The team is amazing, the energy is palpable and the ambition to do incredible work together couldn’t be clearer. We are very excited to launch this first body of work together.”
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