Google has launched eight Aussie AR Animals with a new film from independent creative agency Emotive.
The launch film, shot entirely on mobile by influencers, YouTube creators and Aussie icons like Jenny Kee, taps into the close bond we feel to our iconic native animals and captures the magic of being able to interact with them via Augmented Reality on Google.
Zoe Hayes, Head of Consumer Software marketing said: “We’ll all be exploring a bit more of our own backyard this Summer.
“Fortunately the joy of being an Aussie is there is no place better than our countryside and the incredible native animals that live here with us. We’re chuffed to help Aussies get even closer to our unique fuzzy friends with this new launch and have team Emotive partner with us on it.”
The use of the music track “Thank you for being a friend” by Andrew Gold raises a smile and provides a subtle reminder of just how lucky we are to be surrounded by these amazing animals.
Rupert Taylor, Emotive Creative Director commented, “The animals are cool and kids love them, so we were pretty stoked to work on it.”
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