Google Hits Play On More Granular YouTube Ad Serving

Google Hits Play On More Granular YouTube Ad Serving

Google will be adding new sponsorship opportunities to YouTube based on what users are watching.

During a panel at the Adweek conference in New York on Monday, a company spokesperson said “ad extensions for video” will be introduced to YouTube, though did not give a date of when to expect the extensions.

The ads will work off what users are searching for, for example, someone watching the trailer of an upcoming film will see a drop-down menu below the video box of local movie times.

Showtimes 2 in frame

Alternatively, travel-related content viewers will be served information on trip planning.

According to CNBC, Google VP of agency and brand solutions Tara Walpert Levy said in an interview: “What we’re announcing at Advertising Week is really a doubling down, really a solution to make a video more actionable and to allow advertisers to measure success.”

Levy also touched on competitors in the market such as Amazon, and the need for Google and YouTube to become more data-driven.

“The advertising ecosystem has always been incredibly competitive,” Levy said.

“The appeal of Amazon really validates what we are doing and talking about today, the importance of measurement, the importance of driving action on a platform.”

YouTube has had a fraught relationship with advertisers for some time, with issues surrounding brand safety coming to a head last year.

The issue hit fever pitch when a number of major British advertisers have pulled their Google advertising after ads were being shown on YouTube next to video content featuring extremists.

 




Please login with linkedin to comment

ad Google YouTube

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]