Google Heads To Mars In A Cool Intergalactic Campaign To Flog Its Phone’s Camera

Google Heads To Mars In A Cool Intergalactic Campaign To Flog Its Phone’s Camera

There’s no doubting the images beamed back from Mars via NASA’s Mars Rover are a testament to human endeavour and achievement (Mars, of course, being a good 400 million kilometres away). That said, the Red Planet looks a rather drab place and arguably not high on many people’s holiday bucket lists.

Still, the images are the backdrop to a cute new campaign from Google spruiking the photography merits of its phone range.

The tech giant has teamed with NASA to use some of the amazing 125,000 images the Rover has so far beamed back to Earth.

Called “A Mars Rover Look Back”, the spot’s the work of creative agency Arts & Letters Creative Co who is based in Virginia in the US.

The agency’s founder and ECD Charles Hodges calling the Mars Rover “one of the world’s – or actually the galaxy’s – most prolific photographers”.

The soundtrack to the spot comes from Michael Crawford’s version of Put On Your Sunday Clothes from the 1969 film Holly Dolly. An odd choice that somehow really lifts the spot beyond the ordinary.

Check out the work below:

Hodges added: “Our phones are filled with thousands upon thousands of photos. And while others are creating ways to just store our memories, Google Photos has created an app that allows you to truly experience them. So we needed to show off just how they’ve done it by showing off the features that make Google Photos amazing in a camera roll we’d all love to dive into and see ourselves.”




Please login with linkedin to comment

Ad campaigns Google

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.