Google Experimenting With Social Media Posts In Search Results

Google Experimenting With Social Media Posts In Search Results

Google has announced it’s experimenting with a new feature called Google Posts, a feature which allows “prominent figures and organisations” to share images, video and text that appear when Google search users look up the figures name.

This new feature, along with the hiring of 4chan founder Chris Poole, signals a new social media push by the search company.

Google Posts is currently only available to US presidential candidates, it will eventually roll out to ‘prominent figures’. The first candidate to use Google Posts is candidate for the Democratic nomination (‘Feel The Bern’) Bernie Sanders who has posted ‘to Google’ as far back as December:

slack_for_ios_upload

According to the Google Posts site: “Every day millions of people search on Google, many of whom are looking for information about the upcoming presidential elections. Now there’s a way for users to hear directly from the candidates they’re searching for in real time on Google.

“US presidential candidates can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the candidate. Each post can also be shared on popular social networks, amplifying the message even further.”

There is a waitlist for interested people to join Google Posts.

B&T has reached out to Google for comment.




Please login with linkedin to comment

einsights PRIA

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]