An event Google hoped would help solve the climate change crisis has backfired spectacularly on the tech giant.
‘Google Camp’ gathered the world’s most elite in a Sicilian resort, in a bid to connect influential people who can create change.
Some of the celebs in attendance included Barack Obama, Leonardo DiCaprio, Orlando Bloom, Diane Von Furstenberg, Barry Diller, Bradley Cooper, Priyanka Chopra (pictured) and Katy Perry.
Even Prince Harry made an appearance.
But despite its good intentions, Google is now under fire for the massive carbon footprint the event left in its wake.
It has since been estimated around 114 private jets were used to fly the A-listers into the European resort, which the Post calculated would send around 100,000 kilograms of CO2 into the air.
In addition to this, American billionaire Barry Diller arrived on a diesel-powered $A290 million yacht.
Katy Perry and Orlando Bloom did minimise their carbon footprint, however, yacht-pooling with Dreamworks founder David Geffen.
While the celebrities paid for their own travel arrangements, Google did foot the bill for the accommodation, with the event believed to have cost the tech giant around $20 million.
As could be expected, social media was quick to criticise both Google and the celebrities involved.
I wish rich people would stop pretending they care about the environment while they fly in fleets of private jets, the worst possible form of transportation for the environment. #googlecamp
— Luke Woodruff (@lwvyruz) July 31, 2019
Pretty disgusted at the hypocrisy of #GoogleCamp , because of the 114 private jets that have flown in, when they’re supposed to be talking about global warming. 1/2
— Felix (@Felix_Bode) July 31, 2019