Google’s News Bargaining Code Campaign Blitz Seen By 50% Of Australians

Google’s News Bargaining Code Campaign Blitz Seen By 50% Of Australians
B&T Magazine
By B&T Magazine



Google’s campaign against the proposed News Media Bargaining Code is reaching millions of Australians, new research seen by B&T shows.

Google has been displaying ‘awareness messages’ on Google and YouTube about the proposed changes.

And according to research agency Pollinate, 55 per cent of Australian adults have seen the message via the Google homepage, while 48 per cent have seen it via YouTube.

Additionally, the survey shows 69 per cent of Australians believe Google is standing up for an open web, while 68 per cent believe the tech giant is justified in its fight against the regulation.

Pollinate was commissioned by Google to conduct the research. The agency surveyed 1,000 Australians from 22-26 August.

Google also says its ‘open letter‘ by Google Australia managing director Mel Silva has now been seen 3 million times, while its ‘13 things to know‘ blog has been seen 1 million times.

“We’ve been driving awareness through our own platforms over the past few weeks. We are reassured to see that more than two thirds of Aussies are now aware of the draft Code and share our concerns about the potential ramifications for our services,” Google director of marketing Aisling Finch told B&T.

“As policymakers consider feedback from the community at this time, we are hopeful they will hear the many voices who have shared concerns. We’ve been working hard to get a workable solution and a fair code for all Aussies, and are continuing to engage constructively with policymakers to share better alternatives.”

In the open letter, Silva warned Australians the proposed code would worsen their experience on Google.

“This law wouldn’t just impact the way Google and YouTube work with news media businesses — it would impact all of our Australian users, so we wanted to let you know,” she said.

“We’re going to do everything we possibly can to get this proposal changed so we can protect how Search and YouTube work for you in Australia and continue to build constructive partnerships with news media businesses — not choose one over the other.”

 

 




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