In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Posted 2 days Ago

Opinion

by B&T Magazine

Here's a good news story B&T likes to run. Even if it's from a brand you wouldn't expect a good news story to come from.

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

The first agency B&T is so definitely visiting after lockdown is Haystac, having won the Springfree Trampoline account.

Damian Eales scratching at the bottom of the T-shirt drawer for his old "I ❤ NY" number following news of a promotion.

Posted 2 days Ago

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by B&T Magazine

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

Google's acquistion of Fitbit has so angered the EU it got its pulse to 125 and burned 142 calories in the process.

Although B&T applauds this top initiative, to be honest most Deliveroo drivers struggle finding the right house number.

Posted 2 days Ago

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by B&T Magazine

This headline suggests Seven has put a broom through the opposition. Which amost sounds like a trip to triage, really.

Posted 2 days Ago

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by B&T Magazine

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Are you in an industry super fund? Well, watch your contributions at work in this, thankfully, slightly cheap looking ad.

Here's a fantastic idea from Binge which will hopefully stop people in lockdown from killing their loved ones.

Peroni Beer unveils "walk with us" campaign or it could even be "stagger with us" given one too many actual Peronis.

Posted 2 days Ago

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by B&T Magazine

Time to meet Intuit's global strategist Stephanie Brown who, you'll find, is no relation to Reservoir Dogs' Mr Brown.

Look, it's a Pepsi ad straight after a Coke one. It's almost like a taste-test challenge without the actual tasting.

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

If you're like B&T and have a distrust of adults who drink soft drink at dinner, this may exacerbate your prejudices.

Posted 2 days Ago

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Radio industry takes savage hit to ad revenues. Daryl Braithwaite forced to wait for 'The Horses' royalty cheque.

Posted 2 days Ago

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by B&T Magazine

Finally, it's adlanders talkin' the talk and walkin' the walk. And, quite literally, walkin' for that matter.

It's more "adorable kids ruin Skype interview" stories. So, B&T warns readers who find adorable kids a bit nauseating.

Posted 2 days Ago

Recommended

by B&T Magazine

TV's 'golden oldies' are coming back! But hopefully not the creepy ones like 'The Cosby Show' or 'Being Lara Bingle'.

Posted 2 days Ago

Opinion

by B&T Magazine

With B&T's own podcast on a CV-19 hiatus we forced to live vicariously trhough other people's podcasts. Hence this news.

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

This columnist argues that CV-19 could be the time for a marketing spring clean. But not a large group spring clean.

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Samantha Harris shines as Biologi's new global ambassador. inspiring confidence in women by encouraging them to be comfortable in their own skin.

Adobe has a new piece of whizz-bang machinery out today. Take a look here as B&T goes under the hood.

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]

It's not often you hear "cranky" and "book critic" in the same sentence, but these are the crazy times in which we live.

Posted 3 days Ago

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by B&T Magazine