Time well spent is the focus of a new Google campaign that reminds Aussies of the power of Google Search and Maps in helping them do the things they love every day.
As technology becomes a bigger part of everything we do, it can sometimes distract us from the things that matter most to us. Google Search and Maps gives Aussies answers quickly, saving them time to spend on the really important things – the things they love doing. Find sports scores immediately, discover a faster way to your morning swim, work out if there is a gym nearby, and just where exactly is that new coffee place?
The integrated digital and television campaign runs for eight weeks to remind Aussies of the daily delight Search and Maps bring to help make the most of everyday.
Google’s AUNZ director of marketing Aisling Finch said: “This campaign demonstrates how Google’s apps can help Aussies make the most of our time – putting the answers we need at our finger tips and helping us get out and discover local gems in the neighbourhoods around us.”
The campaign taps into YouTube’s non-skippable ad formats to tell a story about single product features. For example, being able to search for dog-friendly beaches nearby.
Google has also teamed up with nine leading restaurants in Melbourne and Sydney for ‘Signature Searches’. The activation is designed to help Aussies discover local gems through unique searches for unique dishes! From the Vegemite Curry Roti (Sunda Dining) to the Matcha Lamington (Cafe Oratnek), each dish tells a story and brings to life the merchant’s passion for food. It’s being supported by a partnership with Time Out that tells the back story to the dishes – and accompanying advertising and social (with the hashtag #foundongoogle).
Client: Google Australia
Client Marketing Team: Aisling Finch, Elizabeth Cha, Zoe Hayes, Ben Mills, Nicholas Hirst, Pat Barclay
Creative Agency: Anthem by 72andSunny (Sydney)
Media agency: PHD and Essence
Experiential agency: Amplify
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]