Time well spent is the focus of a new Google campaign that reminds Aussies of the power of Google Search and Maps in helping them do the things they love every day.
As technology becomes a bigger part of everything we do, it can sometimes distract us from the things that matter most to us. Google Search and Maps gives Aussies answers quickly, saving them time to spend on the really important things – the things they love doing. Find sports scores immediately, discover a faster way to your morning swim, work out if there is a gym nearby, and just where exactly is that new coffee place?
The integrated digital and television campaign runs for eight weeks to remind Aussies of the daily delight Search and Maps bring to help make the most of everyday.
Google’s AUNZ director of marketing Aisling Finch said: “This campaign demonstrates how Google’s apps can help Aussies make the most of our time – putting the answers we need at our finger tips and helping us get out and discover local gems in the neighbourhoods around us.”
The campaign taps into YouTube’s non-skippable ad formats to tell a story about single product features. For example, being able to search for dog-friendly beaches nearby.
Google has also teamed up with nine leading restaurants in Melbourne and Sydney for ‘Signature Searches’. The activation is designed to help Aussies discover local gems through unique searches for unique dishes! From the Vegemite Curry Roti (Sunda Dining) to the Matcha Lamington (Cafe Oratnek), each dish tells a story and brings to life the merchant’s passion for food. It’s being supported by a partnership with Time Out that tells the back story to the dishes – and accompanying advertising and social (with the hashtag #foundongoogle).
Credits
Client: Google Australia
Client Marketing Team: Aisling Finch, Elizabeth Cha, Zoe Hayes, Ben Mills, Nicholas Hirst, Pat Barclay
Creative Agency: Anthem by 72andSunny (Sydney)
Media agency: PHD and Essence
Experiential agency: Amplify
