At least four major US advertisers have pulled millions of advertising dollars from Google amid growing concerns about extremist content.
US telcos AT&T and Verizon, car rental company Enterprise and pharmaceutical giant GSK have all pulled their advertising, the UK’s The Times is reporting.
As a recap, The Times broke the story last week that a number of British advertisers’ ads had appeared next to extremist material – including white supremacists, homophobes and Islamic extremists – on the Google-owned YouTube which also generated revenues for the hate-speech creators.
Some 250 British brands have now joined the boycott.
Google has gone into damage control and promised better protocols and tools for its advertisers. However, the ban has clearly caught the attention of US advertisers too and will create a huge problem for the tech behemoth as it seeks to reassure brands their ad spend is not funding hate speech or extremist groups.
According to The Times, Verizon’s ads were appearing along side videos made by Wagdi Ghoneim, an Egyptian cleric banned from the US over extremism, and Hanif Qureshi, whose reportedly inspired the assassination of a Pakistani politician.
AT&T said in a statement on Wednesday: “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate.
“Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”
The news follows on from a report published on B&T yesterday that showed Google was set to snare $US72.69 billion in digital advertising in 2017.
Meanwhile, in a blog piece, the company’s chief business officer, Philipp Schindlerm, said: “We’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear. We’re also raising the bar for our ads policies to further safeguard our advertisers’ brands.”
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]