Goodoil Films Unveils Campaign For International Missing Children’s Day

Goodoil Films Unveils Campaign For International Missing Children’s Day

To promote improved child safety strategies and techniques for parents, Goodoil Films director Justin McMillan and Byron Studios have teamed up to release provocative film Gone to compliment the Australian Federal Police National Missing Persons Coordination Centre’s (NMPCC) efforts for International Missing Children’s Day 2018.

Working in consultation with the Australian Federal Police (AFP) NMPCC, the project’s genesis was a bedtime conversation held between McMillan and his young son.

When his son inquired after the fate of a missing child, McMillan found himself at a loss; conflicted in an uncomfortable balance between honesty and sensitivity.

How can a parent remain truthful with their child whist also protecting their innocence? How can parents alert their children to society’s dangers without unduly alarming them? What simple and effective techniques can be employed to improve child safety?

The short film (starring actors Rob Carlton and Lisa Kay) opens with the real-life scenario experienced by McMillan: a father reading a bedtime story to his son is asked about the whereabouts of a missing child.

In attempting a tender though cautionary response, the father crafts an elaborate fantasy, taking his son on an adventurous quest that culminates in a spectacular ending.

“I’d never before been faced with having to explain to my son the reality of missing children,” McMillan said.

“After I finished telling him a fictional story, I got to thinking about how horrific the experience must be and the challenges it must raise for communication within a family.

“I felt obliged to find out more about how I could help prevent this situation from happening, and upon further research I discovered tools, such as the password system, that I could implement to help better protect my child.

“I was surprised to learn that so many parents, with whom I researched the concept with, had no idea about the password system or any other child protection tools, so I immediately knew I had to try and change that.

“The main aim of the website is to provide all parents with instructions on how to increase the safety of their young children.

“The film is designed to provoke and engage parents by promoting the website, where they can discover basic but effective strategies to help guard against abduction and abuse.”

AFP spokesperson and acting national coordinator of the NMPCC, Jayne Crossling, highlighted the importance of parents, families, organisations, leaders, and members of the community recognising the vital role they play in the safety and education of our children.

“Education and empowerment is the key for children to protect themselves against threatening or harmful situations,” she said.

“The AFP hopes that initiatives such as Gone will equip parents and guardians with the skills and confidence to have these uncomfortable but necessary conversations with their children.”

The film features a stirring and atmospheric score from Michael Yezerski (Australian Symphony Orchestra) and a visually spectacular final scene with special effects provided by Cumulus VFX via Byron Studios.


Client: NMPCC (Australian Federal Police)

Production company: Goodoil Films and Byron Studios

Writer/director: Justin McMillan

Executive producer/ script writer: Matt Long

Executive producer/VFX supervisor: Will Gammon

Director of photography: Tim Tregoning

Editor: Simon Njoo

Assistant editor: Trent Mitchell

Art director: Pete Davies

Production manager: Emily Morrison

Drone operator: Guy Alexander

Drone camera DOP: Ewan Donnachie

VFX: Cumulus VFX via Byron Studios

VFX producer: Gabrielle Joosten

Compositors: Stanley Jones and Kate Auld

Storyboards: Johannes Leek

Sound designer: Joe Mount

Sound post-production company: Sonar Music

Music composer: Michael Yezerski

Executive producer: Sophie Haydon

Producer: Tom Pastro

Mixer: Timothy Bridge


Please login with linkedin to comment

AFP Australian Federal Police Goodoil Films National Missing Persons Coordination Centre NMPCC

Latest News

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]