Jeff Goodby Joins the Line Up for AANA RESET Conference

Jeff Goodby Joins the Line Up for AANA RESET Conference
ba na
By ba na
SHARE
THIS



The Australian Association of National Advertisers (AANA) has announced the remaining speakers joining the line-up for its RESET conference.

Seeking to ‘disrupt’ the audience, speakers from around the globe will join the line-up to challenge what marketers are planning to do and ‘how’ they are going to do it in 2015.

“The AANA is excited to announce the final three speakers joining the RESET line-up. These are provocative thought leaders that are set to challenge marketers on the creative process, media strategy and finding brand purpose,” said AANA’s CEO, Sunita Gloster.

  • Jeff Goodby, Co-Chairman/Partner of award-winning San Francisco-based Goodby Silverstein & Partners is known for having written memorable campaigns like ‘Got Milk’. Goodby, will tackle the art of ‘unknowing’. He refers to the industry’s fondness for ‘immersions and deep dives’ but will disrupt marketers by the process of ‘unknowing’ in order to discover real answers to create famous work. Goodby tells his creative teams that ‘we start by forgetting everything we know about the clients’ business.’
Jeff Goodby

Jeff Goodby

  • Belinda Rowe, Global Managing Partner and Chairman UK at ZenithOptimedia will explore the need for a flexible approach to media and examine how fluid brands can win the game using an Owned First approach to deliver meaningful exchanges with consumers. As a Sydney girl, Belinda played an active role in the Australian advertising industry having chaired the Advertising Federation of Australia prior to it becoming The Communications Council.
  • Ronni Khan, CEO and Founder of OzHarvest, is set to inspire attendees to “be the change that you want to see” by sharing her story about finding and living a purpose. She will also explore the role partnerships play for a cause and the advertiser, looking at OzHarvest’s recent ventures with Virgin Mobile and Qantas.

These speakers join Jean-Marie Dru, Chairman of TBWA\Worldwide, Hosi Simon, Global General Manager of Vice Media Inc, Sherilyn Shackell, CEO & Founder of the Marketing Academy and Nick Law, EVP/Global Chief Creative Officer of R/GA.

Further details on RESET speakers and registration is available here.

The conference about disrupting your approach to marketing will be held in Sydney on 21 October, 2014.

Please login with linkedin to comment

Hosi Simon iPad LaceItUp Marketing Academy MFA Awards Nintendo RESET Conference Robin Williams Snickers Vice Media Inc will.i.am ZenithOptimedia

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]