With the silly season fast approaching it will be welcome news for Woolworths that Roy Morgan’s found Dan Murphy’s to be the most popular place to buy alcohol.
The latest findings from the research giant put Dan Murphy’s – which is owned by Woolworths – at the forefront of market share for alcohol buying, as well as the total number of customers it has.
Roy Morgan found 4.8 million Aussies (who are over 18) buy some form of booze in an average seven days, spending a whopping $296 million over the course of the week.
Of this 4.8 million, 1.2 million shop at Dan Murphy’s with an average $67 each. This gives the alcohol chain a 26.3 per cent share of the total dollars spent.
In further good news for the embattled supermarket brand, the second highest is BWS (Beer Wine Spirits), which is also owned by Woolies.
“These latest alcohol findings will come as very good news to Woolworths Limited, which owns both Dan Murphy’s and BWS, the retailers with the highest share of Australia’s liquor market—just over 44 per cnet between the two of them,” said Andrew Price, general manager of consumer products at Roy Morgan.
“With its enormous, well-stocked stores, low-price policy and strong online presence, Dan Murphy’s also happens to be the current Liquor Store of the Month in the Roy Morgan Customer Satisfaction Awards. Clearly the chain is ticking all the right boxes among Australia’s alcohol buyers, who not only flock there in droves but rack up one of the higher average weekly spends.
“BWS serves a different purpose, being geared more towards convenience with its stores located adjacent to Woolworths supermarkets. It is interesting to note that Woolworths also has a finger in the wine club pie with Cellarmasters, one of the country’s top online wine stores.
“With its three very different liquor retail offerings, Woolworths seems well positioned to thrive in this competitive market even as the proportion of Australians drinking and buying alcohol continues to decline…”
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