Good AZ Gold Adland Challenge Friday Festival

Good AZ Gold Adland Challenge Friday Festival

It’s Friday, but we’re not slowing down when it comes to sharing these great ideas to get Australia Good AZ Gold.

“A Touching Ad”

Creator: Fiona Maher, freelance

Check out the campaign idea here.

“The inflatables”

Creator: Joe Hawkins, Wunderman Thomson

Check out the campaign idea here.

“Astra Zee”

Creator: Nick Duron, Digitas Australia

Check out the campaign idea here.

“Give Australia a Good Name”

Creators: Mads Catanese/Izzi McGrath/Annie Little/Stu Turner, The Royals

Check out the campaign idea here.

“The Jab that Starts a Nation” & “The A to Z of why to get AZ”

Creator: Nathan Bilton, The Works

Check both campaign ideas here.

“Take One For The Team”

Michael Tabet, looking for opportunities

The goal: To create the best ad for the AstraZeneca vaccine.

The target market: Australians who are on the fence or worried about taking the AstraZeneca vaccine.

The insight: Australians feel a sense of community when the going gets tough and like to help out when we can.

The rationale: Remind people that Australians need their help to get out of this mess, and the one way they can directly help is by getting their AstraZeneca shot.

The concept:

Narrated by iconic Aussie voice (maybe Chris Hemsworth).

VFX: News flashbacks of Australians helping restore houses during the floods and bushfires.

Narrator: Australians… we’re a pretty resilient bunch. And when the going gets tough we band together.

VFX: Close-up of bride looking at the back of her door with wedding dress hanging up next to a calendar with multiple dates crossed out, suggesting wedding has been postponed.

Narrator: At least we used to. But, how much longer are you willing to…

VFX: Wide shot of dancer practicing in their room while watching video of their live performance on the screen behind them.

Narrator: …sit by and let others wait through life-changing lockdowns…

VFX: Wide shot of shop front, then close-up of store owner holding a ‘closed for business’ sign in their hand, pondering whether to put it up.

Narrator: …before you do the one thing you can to help get us all out of this mess?

VFX: Wide shot of packed hospital waiting room, followed by a close-up of haggard nurses and doctors who look like they’re on the verge of breaking down.

Narrator: If getting to 80 per cent is our only way out of lockdowns and uncertainty… and AstraZeneca is our only shot…. then Australia, the power is in your arms.

VFX: Split shot –left-hand side is a shot of a man stuck at home by himself with a phone on his ear; on the right is a female worker at a Lifeline call centre.

Narrator: Will you do what it takes and step up for your fellow Aussies… before it’s too late?

VFX: Green and gold screen with CTA in bold in the centre of screen.

Narrator: Take one for the team and book in your AstraZeneca shot at 80forOz.com.au (80 is referring to requiring 80 per cent of Aussies vaccinated. Originally the website was jab4oz, but I think this might be a bit triggering for people).

“The Aussie Legend Club”

Creator: Michael Tabet, looking for opportunities

The goal: To create the best ad for the AstraZeneca vaccine.

The target market: Australians who are on the fence or worried about taking the AstraZeneca vaccine.

The insight: Australians typically like to belong to something bigger than themselves to give them a sense of purpose and identity.

The rationale: Bring Aussies together and give them an intangible reward for taking the AstraZeneca vaccine – Aussie legendary status.

The concept:

Narrated by Celeste Barber

VFX: Iconic Aussie song in the background, possibly instrumental of You’re The Voice.

Narrator: What makes an Aussie legend?

VFX: Clip of two blokes having beers at the bar.

Narrator: Well, you can shout a stranger a beer at the bar.

VFX: Clip of female driver waving in her rearview mirror.

Narrator: Or you can wave in your rearview as you let in a car.

VFX: Clip of firefighters putting out fires on the back of a firetruck.

Narrator: You can help put out fires on the back of a truck.

VFX: Clip of woman checking in at the counter of her local cafe.

Narrator: Or support your local when the going gets tough.

VFX: Three-in-one split-screen clip of nurse (male or female), soldier (male or female) and farmer (male or female).

Narrator: You can keep us healthy, stealthy and fill up our bellies.

VFX: Clip of Karl Stefanovic in a fit of laughter.

Narrator: Or you can help keep us entertained on the telly.

VFX: Clip of shop attendant (male or female) pulling out change from their breast pocket and smiling at the customer.

Narrator: You can spot us at the counter when we’re short on change.

VFX: Clip of a person (male or female) holding up their umbrella for someone crossing the street while it’s pouring outside.

Narrator: Or you can offer your brolly when it starts to rain.

VFX: Four-way split screen of John Farnham with a mic, Jonathan Thurston kicking a winning goal in the grand final, Don Bradman hitting a six, and Cathy Freeman in her famous 2000 Olympics outfit.

Narrator: You can sing like Farnham

Kick like Thurston

Swing like Bradman

Or run like Freeman

VFX: Clip of person being prepped to get the vaccine with a smiling nurse (don’t show the injection as a lot of people have a fear of needles).

Narrator: But the best Aussie legends can take one for the team.

And book in your spot for the AstraZeneca vaccine.

VFX: Green and gold screen with CTA in bold in the centre of the screen.

Visit 80foroz.com.au (80 is referring to requiring 80 per cent of Aussies vaccinated. Originally the website was jab4oz, but I think this might be a bit triggering for people).




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