The ‘Mobile Without The Hoo-Ha’ campaign is the first for gomo Mobile, a new online pre-paid subscription mobile service provider powered by the Optus network.
It was created in partnership with creative studio Bear Meets Eagle On Fire to highlight gomo’s ethos of helping customers pay for only the stuff they need, and none of the stuff they don’t.
The campaign features two TVC, and also incorporates a vibrant graphic identity that comes to life in-store and across OOH.
Mel Hopkins, Head of Marketing at Optus, said, “there’s a group of people out there who don’t really want a traditional relationship with their telco.”
“They just want a simple and easy to use alternative, that allows them control over the options. This is especially true during COVID-19, as so many people re-examine their financial obligations, in search of more flexibility and value.”
Establishing a simple yet irreverent voice for the brand was essential, according to Co-Founder of BMEOF Micah Walker.
He said, “the best retail is simple, distinctive and memorable. We feel like we have created a platform here that can continue to deliver on that.”
- Optus / gomo
- Jane Saleh
- Adam Burling
- Bear Meets Eagle On Fire
- Steve Rogers
- Michael Ritchie
- Pip Smart
Director Of Photography:
- Simon Duggan
- Margot Wilson
- Alexandre de Franceschi
- The Editors
VFX and Post Production:
- Rumble Studios
- Tone Aston
- Michael Gie
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