Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
B&T Magazine
Edited by B&T Magazine

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine.

The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies.

It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink popper.

The SmilePay will be located at the Gold Coast’s Pacific Fair Shopping Centre with passers-by invited to experience the innovative technology.

Locals will also be invited to share their SmilePay moment across the brand’s social channels, for the chance to win a year’s worth of Golden Circle drinks.

Brand manager of beverages at Kraft Heinz ANZ, Meneka Ratnasothy, said, “After the year that was, Golden Circle wanted to bring joy and a splash of sunshine to our sunny Summer days.

“So, what better way to do this than by getting Aussies smiling for the chance to win complimentary icy-cold Golden Circle drinks.

“Our first SmilePay pop up at Pacific Fair will see hundreds of complimentary Golden Circle Golden Pash poppers released to smiling Gold Coast locals.

“We encourage everyone to head down, join in the action and help splash sunshine with Golden Circle.”

72andSunny’s head of product, Luke Martin, said, “We’ve enjoyed working alongside Golden Circle to create SmilePay, a unique product offering that embraces the brand’s Share the Sunshine messaging, and it’s something we know Aussies will enjoy this Summer.”

SmilePay will be promoted via a targeted social campaign, with Golden Circle calling on Aussies to tell them where the SmilePay machine should head next.

Folks can suggest a new location via Golden Circle’s Facebook or Instagram page.

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