Golden Circle Set To Launch New Sparkling Juice With Campaign Via Cummins&Partners

Golden Circle Set To Launch New Sparkling Juice With Campaign Via Cummins&Partners
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Golden Circle is set to launch a new sparkling juice product with a large-scale campaign via Cummins&Partners.

The campaign aims to create stand out and engagement as well as a unique positioning for Golden Circle Sparkling in a crowded category.

Sean Cummins, Cummins&Partners, commented: “There are a lot of brands talking about sparkling and effervescence in the market at the moment but we have found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s amazing history and heritage”.

Whilst Golden Circle is a household name, their new Sparkling range is shaking up the juice category with exciting product innovation.

It comprises of a new range of sparkling juice flavours, lightly carbonated that come in a variety of formats.

Kraft Heinz, Australia CMO Shalabh Atray said: “We have brought innovation to the brand and the juice category with new Golden Circle Sparkling.

“This new campaign from Cummins&Partners elevates the brand experience by creating a uniquely Golden Circle Sparkling world that we hope families will enjoy for some time to come”.

The campaign rolls out with a major TV campaign directed by Tony Rogers at Guilty, followed by additional TV edits, sponsorship of Dancing with the Stars, online versions, digital display and out of home.

Credits:

Client: Kraft Heinz Australia

CMO: Shalabh Atray

Marketing Director – Beverages and Seasonal: Sachin Rajpal

Agency: Cummins&Partners

Creative Directors: Chris Ellis and Sarah McGregor

Art Director: Chay O’Rourke

Copy Writer: Leah Dunkley

Copy Writer: Sean Cummins

Producer: Carol Sinclair

Group Account Director: Danielle Etzin

Account Director: Sally Kingi

Head of Brand Strategy: Michael Hyde

Production: Guilty

Head of Production/EP: Jason Bryne

Director: Tony Rogers

Offline Editor: Richard Hammer

Grade: Martin Greer

Online: Jamie Scott

Sound: Nylon Studios

Engineer: Ramsay Demarco

Producer: Ceri Davies

Music: Alan Harding

Media: Spark Foundry

 

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