Australia secured more gold lions overnight as the three craft categories as well as brand experience & activation, entertainment, entertainment for music, and creative ecommerce had their moment in the spotlight.
Host/Havas won gold for its work Palau Pledge for the tiny pacific island in the brand experience & activation category. Across the Tasman, DDB Auckland won bronze for its work Fight for Territory on behalf of Lion, while Colenso BBDO also bagged a bronze for its SelfieStix for Pedigree.
The category grand prix went to Apple for Today at Apple.
The grand prix for entertainment for music went to Jay-Z’s Smile and TBWA\Media Arts Lab for Apple’s Welcome Home promoting its HomePod. The film was directed by Spike Jonze.
Cummin&Partners Sydney in partnership with History Will Be Kind, Sydney took home a gold lion in the entertainment category for its work Stop The Horror on behalf of Go Gentle Australia in its bid to legalise voluntary euthanasia.
Host/Havas Sydney picked up a bronze in the category for Losers’ Paradise on behalf of Air New Zealand.
The Netherlands N=5 took home the grand prix for entertainment with its work Evert_45 on behalf of KPN.
CHE Proximity added another bronze to its haul this time for Making The List on behalf of Lego in the creative ecommerce category.
The grand prix for that section was handed to McCann London for its work Xbox Design Lab Originals: The Fanchise Model on behalf of Microsoft.
There was more gold for Australia in the film craft category this time via Will O’Rourke and Cummins&Partners for the Stop the Horror campaign on behalf of Go Gentle Australia for assisted dying.
Finch Sydney with Clemenger BBDO Wellington won bronze for Rat’s Tale on behalf of the NZ Transport Agency.
ALT.VFX, Brisbane/Deutsch LA won two bronzes for its work Lost Panda on behalf of Tile.
The grand prix went to Spain’s Blur Producciones, Madrid/SRA. Rushmore, Madrid for its work Hope on the behalf of the International Society of the Red Cross.
Australia failed to trouble the scorers in the digital craft category, but the grand prix went to Isobar New York/Viacom New York for their work Aeronaut VR on behalf of William Patrick Corgan.
There was no love for Australia in the industry craft section either, which saw the grand prix go to Ogilvy Chicago for Ali on behalf of SC Johnson’s Kiwi Shoe Care.
And that ladies and gentlemen, is your blotting lot for the day.