GoDaddy Launches New National Marketing Campaign, ‘Raygrance’

GoDaddy Launches New National Marketing Campaign, ‘Raygrance’

GoDaddy Inc., the world’s largest technology provider dedicated to small businesses, today announced the launch of a new national marketing campaign,’Raygrance’, featuring TV legend Ray Meagher.

The new campaign, created by WiTH Collective, sees Ray Meagher return, trading in his Flamin’ Hot
Sauce for the fashionable world of fragrance to launch his signature Eau de Toilette, or Eau de
Entrepreneur, ‘Raygrance Number 1’.

The 2019 campaign follows Ray’s journey as a fragrance entrepreneur, from concocting the product, to
selling it online with the website he built using GoDaddy Website Builder.

With new GoDaddy research showing that 59 per cent of Aussie small businesses are still without a website,
this year’s campaign seeks to again show that building a website with GoDaddy can be quick and easy,
even if you are not tech savvy.

The campaign forms part of a larger education program GoDaddy is rolling out throughout 2019, in an effort to support small business owners and entrepreneurs by raising awareness about the benefits of turning their ideas into reality online, and how GoDaddy can provide the tools and support to help grow their venture.

GoDaddy ANZ vice president and managing director, Tara Commerford, said: “We’re delighted to again partner with TV legend Ray Meagher to show Australian small businesses and
entrepreneurs just how easy it is to get online.

“You don’t need complex coding know-how to build a great website and businesses can be up and running with the online tools they need to create their website in less than an hour”.

GoDaddy ANZ marketing director, Tracy Hall, added: “The 2019 campaign builds on Ray’s entrepreneurial journey and aims to continue inspiring Australian small businesses and entrepreneurs to create their own online presence. If Ray can do it not once, but twice, anyone can”.

GoDaddy’s ‘Raygrance’ campaign is supported across multiple channels including TV, outdoor, radio,
social, PR, digital and performance marketing channels.

Campaign credits:
Creative: WiTH Collective
Director: Ariel Martin
Production Company: Airbag Films
Media: Avenue C
Public Relations: The PR Group
Social Media & Performance Marketing: Magnum & Co

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