GoDaddy, the world’s largest technology provider dedicated to small businesses, today announced the launch of its second national campaign – ‘Flamin Hot Sauce’, continuing to encourage Australians to start their own online business and show their ideas to the world.

The campaign, which was created by WiTH Collective, features TV legend Ray Meagher telling the story of how Ray ‘actor & entrepreneur’ turns his love for making hot sauce into an online business with his new website from GoDaddy. The campaign shows that building a website with GoDaddy is simple, even if you’re not tech savvy – like Ray.

The campaign, which kicked off on Sunday 18 February with a 30-second TV commercial airing nationally, will be supported across multiple channels including out of home, radio, social, PR, digital and performance marketing channels. ‘Flamin Hot Sauce’ is available for purchase from www.raysflaminhotsauce.com.au, while stocks last.  Purchase price is $12 plus postage, with all proceeds from the sales of the hot sauce donated to charity.

“We are excited to partner with Ray Meagher to inspire Aussies to take their ideas and businesses online. While Ray puts a lighthearted spin on the campaign, 60 per cent of Australian small businesses still don’t have a website because they believe they don’t have the time, money or technical skills to do so,” said Tara Commerford, GoDaddy’s vice president and managing director for Australia and New Zealand.