GoDaddy, the world’s largest technology provider dedicated to small businesses, today announced the launch of its second national campaign – ‘Flamin Hot Sauce’, continuing to encourage Australians to start their own online business and show their ideas to the world.
The campaign, which was created by WiTH Collective, features TV legend Ray Meagher telling the story of how Ray ‘actor & entrepreneur’ turns his love for making hot sauce into an online business with his new website from GoDaddy. The campaign shows that building a website with GoDaddy is simple, even if you’re not tech savvy – like Ray.
The campaign, which kicked off on Sunday 18 February with a 30-second TV commercial airing nationally, will be supported across multiple channels including out of home, radio, social, PR, digital and performance marketing channels. ‘Flamin Hot Sauce’ is available for purchase from www.raysflaminhotsauce.com.au, while stocks last. Purchase price is $12 plus postage, with all proceeds from the sales of the hot sauce donated to charity.
“We are excited to partner with Ray Meagher to inspire Aussies to take their ideas and businesses online. While Ray puts a lighthearted spin on the campaign, 60 per cent of Australian small businesses still don’t have a website because they believe they don’t have the time, money or technical skills to do so,” said Tara Commerford, GoDaddy’s vice president and managing director for Australia and New Zealand.
“The campaign serves as a timely reminder to small business owners and entrepreneurs that with tools such as GoDaddy Website Builder, they too can create a professional website in under an hour, delivering real value,” added Commerford.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]