Global small business tech provider GoDaddy has unveiled its first all-Australian marketing campaign that encourages SMBs to build an online presence.
The campaign, titled ‘Cursor Man’, tells the story of Mark, a small business owner who goes to extreme lengths to get his business online, including dressing up as a real-life computer cursor, before using GoDaddy to do it quickly and easily.
The campaign was created by TBWA Sydney, while the TV commercial was produced by PhotoPlay Productions, which was directed by Gary John and includes an all-Aussie cast.
The TVC will air across Australia and is supported by online advertising, social media, and events for SMBs.
Tara Commerford, vice president and managing director for GoDaddy’s Australia and New Zealand division, said that despite being a fictional business, ‘Cursor Man’ illustrates some of the struggles that real Aussie SMBs face when it comes to going online.
“Nearly 40 per cent admit they don’t know where to start,” she said.
“We’ve injected some real humour into the campaign, while at the same time, we want to raise awareness with small businesses across the country that building a website can be a simple process with GoDaddy, regardless of their level of technical ability.”
“We wanted to create a campaign that clearly shows that you don’t need to rely on tech-savvy relatives or expensive technology to get your business up and running on the web. It takes less than an hour to establish a website that can deliver real value.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]