Leading outdoor media provider, GOA, has taken business development to the next level with an unconventional approach. With their sights set on a meeting with TradeTools, GOA’s cheeky Valentine’s Day stunt has made a big impression to capture the attention of Rachel Ford, the marketing manager of Queensland’s largest power tool specialist.
With the company’s slogan being ‘get noticed’, Leigh Morris, senior business development manager of GOA, thought it would be appropriate to utilise their extensive billboard grid to, well… get noticed:
“Valentine’s Day is usually all about love and relationships, but I thought it would be fun to play on this concept and use the opportunity for business networking instead. We always go above and beyond for our clients, and this is no exception.
“As two Queensland businesses that are leaders of our industries, we’re a match made in heaven! This creative and engaging Valentine’s Day stunt demonstrates to our potential clients the power of billboard advertising, especially via GOA’s digitally advanced network.”
Having done her homework, Leigh got Rachel’s partner on board for the ride to make sure she would be driving by one of GOA’s billboards the morning of Valentine’s Day. Rachel ended up loving the effort and creativity the team at GOA put into this cheeky stunt to get her attention. TradeTools and GOA have now set a ‘date’ for next week to get to know each other more!
Now with a total of 50 sites, the GOA GridTM reaches over 1,000,000 people per day in Brisbane, the largest per-day rate of any centralised digital billboard network.